Thanks for the responses. Everything posted is about want I expected but I wanted to check with everyone to be sure.
I now have two additional thoughts. 1. A Parker Beam Heritage collection straight wheat that would equate to Bernheim Original on steriods would be very interesting. 2. It just seems strange to me that Heaven Hill would go to all the trouble to introduce a new product and then the marketing goes virtually silent once the introduction phase is over. Maybe their target was a few people buying a few bottles every now and then all along and they're happy with that. I would think there's some leverage with "the first straight wheat whiskey since prohibition"