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  1. #1
    Advanced Taster
    Join Date
    Dec 2010
    Location
    Southeastern Michigan
    Posts
    124

    Jack Daniel's Label

    Interesting article about Jack Daniel's label change:

    Last Call for Lynchburg (Pop. 361) as Jack Daniel's Rejiggers Its Label
    in The Wall Street Journal, June 2, 2011

  2. #2
    Advanced Taster
    Join Date
    Apr 2010
    Location
    Lansing, MI
    Posts
    159

    Re: Jack Daniel's Label

    http://online.wsj.com/article/SB1000...063906488.html

    The link for those of you to lazy to use google
    Too much of anything is bad, but too much of good whiskey is barely enough. - Mark Twain.

  3. #3
    Virtuoso
    Join Date
    May 2008
    Location
    Swaziland, Africa
    Posts
    1,493

    Re: Jack Daniel's Label

    I love the semi-snarky conclusion:

    On the label of a sour mash whiskey mellowed through sugar maple charcoal in the rolling hills of middle Tennessee, here's a line you won't find:

    Proprietor, Brown-Forman Corp. (sales $3.2 billion), Louisville, Ky., U.S.A.
    Hope is subversive, for it limits the grandiose pretensions of the present by calling into existence the possibility of something better.

  4. #4
    Virtuoso
    Join Date
    Jan 2007
    Location
    Louisville
    Posts
    1,091

    Re: Jack Daniel's Label

    The whole article is pretty snarky.

    They've also changed the label every time they've dropped the proof.

 

 

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