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  1. #1
    Bourbonian of the Year 2002 and Guru
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    Death's Door White Whiskey

    Kevin Erskine on The Scotch Blog today has an excellent post about Death's Door which also does a good job of making clear this whole idea of white whiskey. You can find it here.

    Death's Door is not scotch. It's made in Wisconsin. There is a thread about it from last year here.

  2. #2
    Disciple
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    Re: Death's Door White Whiskey

    Interesting. Regardless of the stated strategy, I wonder if this could lead non-bourbon drinkers into bourbon if they like the sweetness and the immature flavor.

  3. #3
    Connoisseur
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    Re: Death's Door White Whiskey

    Any guess as to why the label change?...

    OLD:




    NEW


    John Q.
    Tennessee Squire
    Quote Originally Posted by ggilbertva
    It won't be any cheaper than it is today.
    Quote Originally Posted by Ryan
    Someone will pay it. Someone always pays it.

  4. #4
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    Re: Death's Door White Whiskey

    They wanted "white" in the name to explain the lack of color. Frankly, if that needs to be explained, they're marketing it to the wrong folks, or maybe not.

    I just don't see vodka drinkers, especially young hipsters who know nothing about whiskey, going bonkers for white dog.

  5. #5
    Bourbonian of the Year 2002 and Guru
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    Re: Death's Door White Whiskey

    White Whiskey has become the buzzword du jour.

  6. #6
    Connoisseur
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    Re: Death's Door White Whiskey

    Quote Originally Posted by cowdery View Post
    White Whiskey has become the buzzword du jour.
    Frost 8/80 anyone?
    Dale

    "All I want to know is who's the player on second base?"

  7. #7
    Bourbonian of the Year 2011
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    Re: Death's Door White Whiskey

    I wonder what proof the product is distilled out at, presumably 190 or under.

    Gary

  8. #8
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    Re: Death's Door White Whiskey

    Quote Originally Posted by Gillman View Post
    I wonder what proof the product is distilled out at, presumably 190 or under.

    Gary
    To be whiskey it would have to be distilled at 160 or less.
    Normal is an illusion. What is normal to the spider, is chaos for the fly.

  9. #9
    Bourbonian of the Year 2011
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    Re: Death's Door White Whiskey

    That's for bourbon or rye, "whisky" can be distilled at up to 190 proof. A lot of the character will depend on the final distilling out proof.

    Gary

  10. #10
    Connoisseur
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    Re: Death's Door White Whiskey

    http://www.wearedesignbureau.com/201...n-deaths-door/

    Some background information on the label redesign.....

    I was in a local shop the other day, they just had got some in stock, but in the old clear label.

 

 

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