Death's Door White Whiskey

[cowdery]

Kevin Erskine on The Scotch Blog today has an excellent post about Death's Door which also does a good job of making clear this whole idea of white whiskey. You can find it here.

Death's Door is not scotch. It's made in Wisconsin. There is a thread about it from last year here.

[Bourbon Boiler]

Interesting. Regardless of the stated strategy, I wonder if this could lead non-bourbon drinkers into bourbon if they like the sweetness and the immature flavor.

[silverfish]

Any guess as to why the label change?...

OLD:




NEW

[ILLfarmboy]

They wanted "white" in the name to explain the lack of color. Frankly, if that needs to be explained, they're marketing it to the wrong folks, or maybe not.

I just don't see vodka drinkers, especially young hipsters who know nothing about whiskey, going bonkers for white dog.

[cowdery]

White Whiskey has become the buzzword du jour.

[NeoTexan]

White Whiskey has become the buzzword du jour.

Frost 8/80 anyone?

[Gillman]

I wonder what proof the product is distilled out at, presumably 190 or under.

Gary

[p_elliott]

I wonder what proof the product is distilled out at, presumably 190 or under.

Gary

To be whiskey it would have to be distilled at 160 or less.

[Gillman]

That's for bourbon or rye, "whisky" can be distilled at up to 190 proof. A lot of the character will depend on the final distilling out proof.

Gary

[BFerguson]

http://www.wearedesignbureau.com/201...n-deaths-door/

Some background information on the label redesign.....

I was in a local shop the other day, they just had got some in stock, but in the old clear label.