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  1. #21
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    Re: Bookers - pretty tasty

    Quote Originally Posted by jburlowski View Post
    Bookers gets my vote for the most overpriced bourbon on the market. For me, its just not that good. When it was the only barrel-proof around it had some cachet. But now there as so many better (and better-priced) alternatives. The world has passed it by.
    Quote Originally Posted by Josh View Post
    Well said.

    A suggestion to the folks at Beam: Do something else to Booker's. Make it single barrel or give it a two-digit age statement or something like that. George Garvin Brown has a great whiskey dedicated to him. Parker Beam, Jimmy Russell, Jim Rutledge, Elmer T. Lee, all have great whiskeys and they're not even dead yet. Honor Booker Noe's memory as one of America's great whiskeymen by bringing his namesake back to the cutting edge.
    Hear Hear!
    When ya get right down to it, Booker's just doesn't taste that good.
    ovh

  2. #22
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    Re: Bookers - pretty tasty

    Quote Originally Posted by Josh View Post
    Well said.

    A suggestion to the folks at Beam: Do something else to Booker's. Make it single barrel or give it a two-digit age statement or something like that. George Garvin Brown has a great whiskey dedicated to him. Parker Beam, Jimmy Russell, Jim Rutledge, Elmer T. Lee, all have great whiskeys and they're not even dead yet. Honor Booker Noe's memory as one of America's great whiskeymen by bringing his namesake back to the cutting edge.

    They could give it a longer age, and call it Booker's Select, Booker's Favorite, Booker's Whatever. I agree that Booker should have a better bourbon with his name. But the current Booker's doesn't need to go away.

    FWIW, his name is on the most expensive and perhaps best bourbon that is available and on display in the most liquor shops and supermarkets. That doesn't mean much to avid bourbon drinkers like ourselves, but it does to the casual drinker.

    I'd bet dollars to doughnuts that if I asked my friends to identify the type of drink, they'd know Booker's was bourbon and stare blankly when asked about Russ Reserve, Elmer T. Lee, or Blanton's.

  3. #23
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    Re: Bookers - pretty tasty

    Booker's Bourbon is a great image builder for Beam, it does display well in a store and a good intro for someone who wants get to know bourbon better after Jack, Jim and Maker's.
    Booker's is probably to Beam what the Corvette is to Chevrolet.
    ovh

  4. #24
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    Re: Bookers - pretty tasty

    Quote Originally Posted by OscarV View Post
    Booker's Bourbon is a great image builder for Beam, it does display well in a store and a good intro for someone who wants get to know bourbon better after Jack, Jim and Maker's.
    Booker's is probably to Beam what the Corvette is to Chevrolet.
    Hmmm, agree. It's the first top shelf Bourbon I've tried, still remember the day too. My love afair with Booker's is constant, and that's not a bad thing ( to me ).

  5. #25
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    Re: Bookers - pretty tasty

    Probably the best thing that can be done for Bookers is already ageing in Beam's wharehouses. Some time ago Chuck informed us that Beam started distilling to brand and that the distilate that will become Bookers is coming off at 125. If I recal the time frame correctly, we've got another six and a half to seven years to wait.

    A double digit age statement? Why over-age a whiskey that isn't particularly high in cogeners and fusil oils.

    Maybe I'm prejudice. I'd rather not see NAS bottling on the one end and over-aged over oaked whiskeys on the other, with fewer and fewer median age (6-8 year olds) to choose from.

    Oscar, you're welcome to some ice cream, if you don't have any hang-ups about raw eggs and unpasteurized dairy. I picked up 10 gallons of milk this morning.....they're in the fridge, I'm .....Just waitin' for the cream to rise. It should be good and ready by late morning tomorrow. (I need a small cream centrifuge) I even have several vanilla bean pods that I'll split and scrape down adding all of those flavorful specks. I'm quite proud of my home made ice cream. Everyone who tries it, loves it.

  6. #26
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    Re: Bookers - pretty tasty

    Quote Originally Posted by OscarV View Post
    Booker's is probably to Beam what the Corvette is to Chevrolet.

    Very good point and analogy.

  7. #27
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    Re: Bookers - pretty tasty

    Quote Originally Posted by ILLfarmboy View Post

    Oscar, you're welcome to some ice cream, if you don't have any hang-ups about raw eggs and unpasteurized dairy. I picked up 10 gallons of milk this morning.....they're in the fridge, I'm .....Just waitin' for the cream to rise. It should be good and ready by late morning tomorrow. (I need a small cream centrifuge) I even have several vanilla bean pods that I'll split and scrape down adding all of those flavorful specks. I'm quite proud of my home made ice cream. Everyone who tries it, loves it.
    My recipe calls for raw eggs also and condensed milk, whipping cream, vanilla, sugar, fruit(mashed bananas are my favoriye, 2nd is strawberries) and top off the measure with whole milk.
    The only draw back is that it doesn't keep well, it seems to spoil in the freezer as soon as the next day, so ya gotta eat it all up the day it's made. But that's not a problem.
    Last edited by camduncan; 09-07-2010 at 15:06.
    ovh

  8. #28
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    Re: Bookers - pretty tasty

    I would gather that Booker's may possibly outsell all the other barrel proofs combined...... if that is the case and I was Beam I wouldn't change anything....
    "The most futile and disastrous day seems well spent when it is reviewed through the blue, fragrant smoke of a Havana Cigar"

  9. #29
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    Re: Bookers - pretty tasty

    Quote Originally Posted by OscarV View Post
    Booker's is probably to Beam what the Corvette is to Chevrolet.
    I think that is a great analogy for Booker's. My experience with it is that I thought it was the best of the best before I got a little real education on bourbon. Ironically, I never really enjoyed it because it always came off as way too hot for me, even when I cut it with water. The bottle I currently have open (about one pour left in it) is pretty flat and unimpressive, and I might bring myself to finish it off tonight to clear out the space. I'll give it a shot again, but it's not something I'll be in a hurry to get.

    As far as Beam is concerned, as others have posted, I'd guess they're pretty happy with Booker's as it is. A bourbon enthusiast would know better, but the average consumer probably thinks (like I used to) that it is one of the best bourbons around. For example, a good friend of mine got married three years ago, and he had to have a bottle of Booker's on the bar for his guests. There were more than a few at the wedding that thought it was the best bourbon you could buy and probably still think that way. After all, Booker's is a barrel proof product, it comes from Beam, it carries a high, but not too high price tag, everybody knows Beam makes the top selling bourbon in the world, so it must be the best bourbon around. None of this is meant to be a knock on Beam. I just wish they would do more for the market that reads and posts on this board than they currently do. I also think they get some credit for introducing people to something other than Maker's and Beam white label. I doubt that I'd be a member here today if it weren't for products like Knob Creek and Booker's.

    Mike
    Never ask a man if he is from Virginia. If he is, he'll tell you. If he isn't, you don't want to embarass him.

  10. #30
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    Re: Bookers - pretty tasty

    I find Bookers does vary from lot to lot with some being very good and others so-so. I am currently drinking on a lot I found some years back and bunkered up on that to my palate is very good.... it was also about $32 back then if I recall properly.

    B95-C31 7 years 9 months 126.7 Proof
    "The most futile and disastrous day seems well spent when it is reviewed through the blue, fragrant smoke of a Havana Cigar"

 

 

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