I received an email invitation to a bourbon dinner at the Bourbon House in New Orleans. The headline read "Join us for dinner with Michter's Master Distiller Willis Pratt".
I sent an email back questioning the use of Master Distlller since Michter's does not distill. To my surprise, I did receive an email back from the restaurant. Their explanation was that "Although Michterís is distilled at Kentucky Bourbon Distillers, Willis Pratt oversees all production of Michterís." We all know the reality of this statement.
I know it all marketing hype, but someone uses the title of Master Distiller, should they not actually distill something themselves?