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  1. #11
    Bourbonian of the Year 2003 and Super Moderator
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    Feb 2002
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    Kentucky
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    2,942

    Re: Heavyweights of the Bourbon Industry

    </font><blockquote><font class="small">In reply to:</font><hr />
    A savvy marketing department could certainly take a shot at creating a similar association between their top-of-the-line bourbons and their everyday pours.



    [/QUOTE]

    Maybe you got deludged with a marketing compaign on the west coast for GTS . The way I saw it was a 200 ml sample was provided for the Whiskey of the year award. Those of us who went to BT in September( Thanks Omar) sucked down a 350ml bottle and a little bit more from another. I can't sit here and say the advertizing budget was nil, because beyond a certain point I don't see all that's out there. Were there full page ads in Playboy? The Wall Street Journal? Is there a George T Stagg car in Nascar? Who drives it? Do they have a hot air balloon? I will see that a little closer to derby time if it does exist. I haven't seen any GTS billboards in Louisville , of course that doesn't mean they aren't somewhere. I don't nessessarily think we have a lot of influence here at SB.com, but I think what influence we have is of a high quality. At the very least BF and BT knows us. No one is asking them to do anything very unusual , just pick a few good barrels of whiskey. If I have a bottle of GTS in my hands I can turn my back and walk away from nearly any other whiskey that's out there, Would I ? No, there's no use in painting myself in a corner when there is so much to enjoy.

  2. #12
    Guru
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    Pelham, AL
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    3,899

    Re: Heavyweights of the Bourbon Industry

    I read the WSJ almost daily. The only bourbon ads I recall seeing in the past year or so have been for EWSB Vintage. I only recall seeing that maybe 4 times.

    Tim

  3. #13
    Guru
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    May 2002
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    Central Arizona (near Prescott), U.S.A.
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    Re: Heavyweights of the Bourbon Industry

    </font><blockquote><font class="small">In reply to:</font><hr />
    Maybe you got deludged with a marketing compaign on the west coast for GTS .

    [/QUOTE]Nope. If it weren't for StraightBourbon.com, I never would have heard of it; nor would I have known that it is a product of Buffalo Trace.

    Yours truly,
    Dave Morefield

  4. #14
    Bourbonian of the Year 2004 and Guru
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    Jul 2000
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    Nelson County, Kentucky
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    2,735

    Re: Heavyweights of the Bourbon Industry

    There are quite a few (national) ads for EWSB and Evan Willimas 7 year...The Wall Street Journal being one of them...

    I am very shocked, that not one of ya, commented about the ad (Evan Willims 7 year) that was in Playboy? ...Hmmmmmm must not be a soul here that has that magazine ?

    There is a black in white picture of a "homley" girl...Then right beside it is a picture of her----after time---in color---scantly dressed---and drop dead pretty ....Ya see fellas...ya get ya little lady to drink Evan Williams and she will look just like that lady in the picture...and iffin she's a pretty girl ta start with...just imagine what's she's gonna turn into? Ohhhhhhhhhh Yeahhhh!!!!!!!!

    Hmmmmmmmmm I wonder if it works for DUDES


    Actually, the ad is referring what happens over time...There is another one (ad) with a picture of a mound of coal then ya see a big dimond too...One of their jingles used to be Get Older, Get Better....

    Bettye Jo

  5. #15
    Virtuoso
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    Jul 2002
    Location
    North Carolina
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    1,246

    Re: Heavyweights of the Bourbon Industry

    That I did not know. I hadn't heard that story mentioned here before. Praytell, who can we thank?

  6. #16
    Virtuoso
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    Jul 2002
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    North Carolina
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    Re: Heavyweights of the Bourbon Industry

    </font><blockquote><font class="small">In reply to:</font><hr />
    No, there's no use in painting myself in a corner when there is so much to enjoy.

    [/QUOTE]

    Given what we know about GTS and your bunker, you won't be picking up that paint brush for a long time. ;-)

  7. #17
    Virtuoso
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    Jul 2002
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    North Carolina
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    1,246

    Re: Heavyweights of the Bourbon Industry

    Well, get that scanner of yours working! We know you know how to use it. Post a scan of that ad!

    We are too cheap to buy a magazine. We'd rather spend it on bourbon.

  8. #18
    Disciple
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    Mar 2002
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    Bryan, Ohio
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    1,907

    Re: Heavyweights of the Bourbon Industry

    Not to be too crude, but it seems the add suggests the more EW7 I drink ( ), the prettier the girl gets.


    Hmmmmm. . . .

    TomC

  9. #19
    Bourbonian of the Year 2004 and Guru
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    Jul 2000
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    Nelson County, Kentucky
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    2,735

    Re: Heavyweights of the Bourbon Industry

    LMAO

    Ohhhhhhhhh Yeahhhhhhhhhhh!!!

    Bettye Jo

  10. #20
    Enthusiast
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    Mar 2001
    Location
    OH
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    261

    Re: Heavyweights of the Bourbon Industry

    Bettye Jo,

    Saw the ad and now I know why Evelyn &amp; I have been married for 39 years. Oh!!!!! I do love that Heaven Hill!!!!!!!!!!

    Cheers,
    Marvin

 

 

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