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  1. #1
    Guru
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    May 2005
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    2,812

    Virgin Bourbon 7 y/o, 101 Proof

    Not too much said about this stuff for quite some time. I found some of this in the Alabama ABC stores. I know it's a Heaven Hill cat and dog but a 7 y/o 101 for $11.39 I thought why the hell not. The front end was sweet. At this point you knew it was a 101. Nothing offtaste in the middle. The finish was short, as expected. All in All not too bad. It makes one wonder why anybody would buy Evan Williams Black Label with this stuff sitting on the shelf.
    Joe
    Colonel Joseph B. "Bourbon Joe" Koch

    "Bourbon.....It's cheaper than therapy!!"

  2. #2

    Re: Virgin Bourbon 7 y/o, 101 Proof

    Pretty much my take, Joe, the couple of times I've purchased it while next door in Alabama. A decent whiskey for the money, which is what Heaven Hill specializes in. (I hope the Shapiras NEVER sell!)

  3. #3
    Enthusiast
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    May 2008
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    Australia
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    479

    Re: Virgin Bourbon 7 y/o, 101 Proof

    IMO Virgin is very under rated probably due to its price bracket and largely to its branding as well. But for a bottom shelf bourbon i would probably buy it before JB white anyday. Just my 5c.

    It is no secret that I love that elixir of the gods, bourbon.

  4. #4
    Bourbonian Of The Year 2013 and Guru
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    Just East of the Big Chicken, GA
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    Re: Virgin Bourbon 7 y/o, 101 Proof

    I pick up one of these every time I make it over to Bama. I'm a really big fan of it, and am convinced it is the same bourbon as what goes into the Old Ezra 7. You're right, great bang for the buck. Joe, instead of EW Black, I ask your question this way: With this stuff sitting on the shelf, why would anyone buy Wild Turkey 101?
    JOE

    Wag more.
    Bark less.

    "Every bottle is its own learning experience." -- Sensei Ox-sama

  5. #5
    Moderator and Bourbonian Of The Year 2014
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    Apr 2004
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    Brisbane Australia
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    2,880

    Re: Virgin Bourbon 7 y/o, 101 Proof

    Quote Originally Posted by Stones View Post
    IMO Virgin is very under rated probably due to its price bracket and largely to its branding as well. But for a bottom shelf bourbon i would probably buy it before JB white anyday. Just my 5c.
    It's price point here in Australia is probably why it's not so popular. There's plenty of stuff near or below the price point to consider for the average consumer.

  6. #6
    Guru
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    Sep 2004
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    Jackson, MS
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    12,118

    Re: Virgin Bourbon 7 y/o, 101 Proof

    We used to consume this brand as a football afternoon sort of thing and we liked it for the reasons mentioned above. Also a good bang for the buck.

 

 

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