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  1. #1
    Bourbonian of the Year 2002 and Guru
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    Sep 1999
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    Chicago
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    12,392

    Rob Samuels New COO at MM.

    I learned about the naming of Rob Samuels to the position of Chief Operating Officer at Maker's Mark when a reporter called me yesterday for a comment. Dale posted Bill Samuels' announcement of it in Industry News here.

    Reacting to the reporter off the top of my head I said a couple of things. Most of all I think it symbolizes Beam's intention to leave Maker's alone, at least so far as anyone can see. Rob is now in place to replace his father when that day comes.

    That's all well and good, but the cynic in me wonders how meaningful a title like that is when Maker's Mark is a wholly-owned subsidiary of Beam Global, which is itself a wholly-owned subsidiary of Fortune Brands. You'll notice that the announcement makes no mention of that and encourages the illusion that Maker's Mark is independent, run by the Samuels family, which has not in fact been the case in nearly 30 years.

    Part of the problem is title inflation. When I started in advertisiing each agency had one creative director. That was the title of the person who ran the agency's creative department. Today everyone with more than six months experience is a creative director and big agencies have hundreds of them.

    When the term 'president' became meaningless because so many presidents were really just division heads, everybody started to be the "Chief" something or other. Now that's pretty debased too.

    This is nothing against Rob who I don't know. We've never met. Considering how long and how deeply I've been involved in this business, that may tell you something right there.

    So is he really just going to be a brand ambassador? A living link to the brand's heritage, like Fred Noe is at Beam. Not knowing Rob I don't know if his personality is anything like his dad's but I doubt it. Bill Samuels is one-of-a-kind. One hopes for his sake that Rob has been given a job that will make good use of his talents and experience, and not just his ancestry.

  2. #2
    Guru
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    May 2005
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    SE Pennsylvania
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    Re: Rob Samuels New COO at MM.

    Continuity.
    I see MM as that kind of company. They are operating as a part of the whole, to most this will go under the radar. I think it is in Beam Global and Fortune Brands best interest to keep it that way.
    Emancipate yourself from mental slavery. None but ourselves can free our minds.

    Bob Marley.

  3. #3
    Bourbonian of the Year 2002 and Guru
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    Re: Rob Samuels New COO at MM.

    Quote Originally Posted by SBOmarc View Post
    Continuity.
    I see MM as that kind of company. They are operating as a part of the whole, to most this will go under the radar. I think it is in Beam Global and Fortune Brands best interest to keep it that way.
    Leave it to us to spoil their fun.

  4. #4
    Connoisseur
    Join Date
    Oct 2003
    Location
    Indianapolis, IN
    Posts
    580

    Re: Rob Samuels New COO at MM.

    I believe we have seen the last of the costumes.....
    Dale

    "All I want to know is who's the player on second base?"

  5. #5

    Re: Rob Samuels New COO at MM.

    Just two days before the official announcement by Maker's Mark, we interviewed Rob in the video linked at the end of this article: Rob Samuels

    Interview from The Bourbon Chase as Rob had just been running a leg in the race. I am impressed with Rob.

    Congratulations Rob on becoming the new COO!

  6. #6
    Bourbonian of the Year 2006
    Join Date
    Dec 2001
    Location
    Rockland County, NY
    Posts
    1,937

    Re: Rob Samuels New COO at MM.

    The winds of change at Maker's are already upon us.

    We've had several Master Distiller changes, increase in production and associated technology, introduction of new product(s), change in management, ballooning storage capacity..................

    I think we all hope that it will result in good change but not too much!!!!

    What's next??

    The Makers Hotel and Bourbon College in Loreto?
    A full fledged catering and dining location?
    Bourbon Dude Ranch?
    ATV trails and campground?
    Golf?
    Lake Maker's and the Bassmasters Tour?
    Extend the Bourbon Train to Loreto and connect the Bourbon Trail with rails and trails?
    Maker"s Adult Living Center and Nursing Home
    Makers Cattle Ranch?
    Destination Wedding Chapel and Casino?
    Colonel Ed
    Bourbonian of the Year 2006

    Comissioned by Paul Patton, 1999

    "It ain't the booze that brings me in here, it's the solace it distills"

  7. #7
    Bourbonian of the Year 2011
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    Sep 2002
    Location
    Toronto, Canada
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    8,982

    Re: Rob Samuels New COO at MM.

    Ed, I'll settle for Maker's Mark 8 years old 107 proof.

    Gary

  8. #8
    Guru
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    May 2005
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    Eastern Pennsylvania
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    2,745

    Re: Rob Samuels New COO at MM.

    Sign me up for the Maker"s Adult Living Center and Nursing Home
    Joe
    Colonel Joseph B. "Bourbon Joe" Koch

    "Bourbon.....It's cheaper than therapy!!"

  9. #9
    Bourbonian of the Year 2010 and Guru
    Join Date
    Aug 2005
    Location
    Kentucky!
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    4,749

    Re: Rob Samuels New COO at MM.

    Quote Originally Posted by pepcycle View Post
    The Makers Hotel and Bourbon College in Loreto?
    But you wouldn't ever get to see your diploma after it's sealed in the bottle with wax.

    Quote Originally Posted by pepcycle View Post
    A full fledged catering and dining location?
    Calamari Tendrils anyone?

    Quote Originally Posted by pepcycle View Post
    Bourbon Dude Ranch?
    I can just see the little mini rickhouse, with its daily rotation of barrels.

    Quote Originally Posted by pepcycle View Post
    ATV trails and campground?
    Each atv equipped with a breathalyzer ignition interlock.

    Quote Originally Posted by pepcycle View Post
    Golf?
    Sporting Clays "Golf with a gun"?

    Quote Originally Posted by pepcycle View Post
    Lake Maker's and the Bassmasters Tour?
    Limited Edition Bottled Lake Water!

    Quote Originally Posted by pepcycle View Post
    Extend the Bourbon Train to Loreto and connect the Bourbon Trail with rails and trails?
    Yeah, not so sure I'd care to go off highway into those woods during growing season.

    Quote Originally Posted by pepcycle View Post
    Maker"s Adult Living Center and Nursing Home
    Dipped Depends and Tendriled Dentures.

    Quote Originally Posted by pepcycle View Post
    Makers Cattle Ranch?
    Wax dipped cowpies?

    Quote Originally Posted by pepcycle View Post
    Destination Wedding Chapel and Casino?
    His and her bottles, double-dipped to match your wedding theme, with matching minis for all your guests...we'll even dip the tails on your tux!
    2010 Bourbonian of the Year

    As long as you have good whiskey you're not "unemployed", you're "Funemployed!!!"

    I'm no Pappyophile

  10. #10
    Disciple
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    Jul 2005
    Location
    North Shore Boston, MA
    Posts
    1,587

    Re: Rob Samuels New COO at MM.

    Quote Originally Posted by barturtle View Post
    His and her bottles, double-dipped to match your wedding theme, with matching minis for all your guests...we'll even dip the tails on your tux!
    Hey, that's not a bad idea! Pity I'm: a) already married, and b) to a non-bourbon drinker
    Kevin

    "Clears up her head with bourbon/Cause beer is so suburban/And declasse for what it's worth"

 

 

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