I just assumed that LDI has been making rye all along and had more in the pipeline for folks like Templeton, High West, Redemption and others. I heard today that they don't. The supply is drying up.
My source suggested High West may have created Bourye to stretch its limited stock of rye. Templeton has been struggling with supply issues for a year, to the point where even the head of the Iowa liquor control authority complained publicly about it. As my source suggested, maybe if they made whiskey instead of just buying it they wouldn't have this problem.
Redemption, of course, is a two-year old and maybe that tells us something. When Templeton and Rendezvous started to take off a couple years ago maybe LDI started to make rye again, so now they have two, maybe three year old whiskey to sell but nothing older.
And as much as LDI's business is struggling, maybe they can't afford to age it any longer than that. I have heard that Templeton has whiskey in barrels in Iowa. Maybe they're buying two-year-old rye from LDI and aging it themselves. Maybe it's not even two years old. Either way, they are a couple of years away from having a more robust supply. That's plenty of time for them to kill the brand.
Obviously I woud prefer it if these producers would just tell us what they're doing, but the detective work is kind of fun too.