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  1. #11
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999
    Location
    Chicago
    Posts
    12,375

    Re: Maker's Mark president Bill Samuels announces retirement

    Quote Originally Posted by proof and age View Post
    Selling a million cases in a year is not the same as bottling a million cases.
    Actually, for all intents and purposes, it is. It's true for everybody, because you don't bottle it if it's not sold. It's especially true for Maker's because they have been on allocation for decades. They sell everything they make.

  2. #12
    Advanced Taster
    Join Date
    Apr 2010
    Location
    Franklin, TN
    Posts
    102

    Re: Maker's Mark president Bill Samuels announces retirement

    Bill Samuels Jr. said on WhiskyCast yesterday that they've hit a Million Cases. So that part is at least confirmed. I think what you guys are saying might be the same thing, but sort of a semantics issue. They've probably produced 1MM cases to keep pace with sales. Certainly they wouldn't produce 1MM cases and only have sold 70% of it, but I don't think we'll ever know that all 1MM are sold are not. Some surplus has to be there to be prepared and stay somewhat ahead of things.

    Bottom line though, it's a lot of production and a lot of sales.

 

 

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