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Thread: Bulleit...Rye?

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  1. #1
    Apprentice
    Join Date
    Jul 2007
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    Seattle, WA.
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    33

    Bulleit...Rye?

    Well. It looks like Bulleit is getting into the rye business with a tasty rye whiskey. This is a 95% rye mashbill (so I'm told) and is at 90proof.

    And, it's tasty. It's what you'd expect from a rye, not as sharp/spicy as the Whistle Pig, a bit more rounded than Rittenhouse, and a more full and a touch more sweet than Templeton - each a rye that I really like in this class.

    The measure for rye for me really is the Pappy 13yr or the Michter's 25yr (which is close to impossible to get anymore), so this will be a good rye at that price, for sure.


  2. #2
    Disciple
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    Jan 2009
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    NE OH
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    1,781

    Re: Bulleit...Rye?

    Nice score.

    Now we wait.
    ~Robert BTOTY #2 2009

    GBS Member - 2011 Indoctrination

  3. #3
    Guru
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    May 2006
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    Napoleon, MI
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    7,441

    Re: Bulleit...Rye?

    Is this a "specialty" bottle?
    Is it disributed nationality?
    It does sound good.
    ovh

  4. #4
    Taster
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    Dec 2010
    Location
    Kentucky
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    59

    Re: Bulleit...Rye?

    Can anyone decipher that code? Wonder what the L stands for??

  5. #5
    Bourbonian of the Year 2002 and Guru
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    Re: Bulleit...Rye?

    Quote Originally Posted by proof and age View Post
    Can anyone decipher that code? Wonder what the L stands for??
    It might be a serial number for the sample to discourage resale on eBay.

    No surprise it tastes like Templeton. Best evidence we have says it's the same stuff from the same source, LDI.

    I wonder which one of Tommy's ancestors this recipe came from?

  6. #6
    Virtuoso
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    Sep 2010
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    Twin Cities, MN
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    Re: Bulleit...Rye?

    Quote Originally Posted by proof and age View Post
    Can anyone decipher that code? Wonder what the L stands for??
    Lawrenceburg, maybe?

  7. #7
    Bourbonian of the Year 2011
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    Sep 2002
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    Re: Bulleit...Rye?

    On the sample bottle shown though, it reads "rye whiskey", not rye mash whiskey or whiskey from rye mash. This normally means whiskey aged in new charred barrels. Taken with the word straight, and unless an out and out error has been made somewhere, I can't see how this product can't likely be LDI straight rye at least 4 years old.

    I think the word mash is being used for its marketing effect, not in any technical sense. It's like mash in "sour mash", a term used, often loosely, by many consumers. This term has or is perceived (I think again) to have marketing resonance.

    I think the producer must be looking for an innovative way to describe the product, to give it some additional marketing appeal.

    Gary

  8. #8
    Virtuoso
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    May 2008
    Location
    Swaziland, Africa
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    1,481

    Re: Bulleit...Rye?

    I am not talking about "tough calls" either. I am talking about cases (and I know of several) where the TTB allowed a product to be categorized a certain way full well knowing it was outside the specs for that category. BUT... in all the cases I know of, whatever it was that would have disqualified it from that category has been clearly marked on the bottle. There may be cases out there where a product is outside the technical specs and does not disclose those things on the bottle, but I don't know of any

    In general, it seems the TTB is allowing divergence from the technical specs in favor of a "truth in advertising" approach. Let me be clear, I am not saying this is right or wrong, I am just commenting on a trend I am seeing. As a producer, I appreciate a bit more flexibility (and accountability to keep us all honest), as a consumer I prefer strict adherence to the regs.

    To keep us on topic, with what I am seeing here from Bulleit, if this indeed did use used cooperage, it would represent a new low for the TTB. It wouldn't surprise me if the TTB allowed Bulleit to call a product a "straight rye whiskey aged in mixed of new and used barrels" (which we all know can't technically exist), but allowing that deviation and not being clear about it seems beyond them... but again, there is a good chance I am giving the TTB too much credit.
    Hope is subversive, for it limits the grandiose pretensions of the present by calling into existence the possibility of something better.

  9. #9
    Bourbonian of the Year 2002 and Guru
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    Chicago
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    Re: Bulleit...Rye?

    Gary and Ben, you are both most likely right, I've just become even more skeptical than usual because of some things I've seen TTB do.

  10. #10
    Bourbonian Of The Year 2013 and Guru
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    Re: Bulleit...Rye?

    I picked up a bottle of this today. It is, indeed, very youthful and grassy.
    JOE

    Wag more.
    Bark less.

    "Every bottle is its own learning experience." -- Sensei Ox-sama

 

 

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