Well. It looks like Bulleit is getting into the rye business with a tasty rye whiskey. This is a 95% rye mashbill (so I'm told) and is at 90proof.
And, it's tasty. It's what you'd expect from a rye, not as sharp/spicy as the Whistle Pig, a bit more rounded than Rittenhouse, and a more full and a touch more sweet than Templeton - each a rye that I really like in this class.
The measure for rye for me really is the Pappy 13yr or the Michter's 25yr (which is close to impossible to get anymore), so this will be a good rye at that price, for sure.