Bulleit...Rye?

[roostercogburn]

Thanks for the links, guys. Very interesting read (and resources I was unaware of). Cool to see this angle of whiskey before it reaches the shelves.

[cowdery]

What's curious about the COLA is that while it says "rye whiskey" the label says "straight 95% rye mash whiskey," which could mean used cooperage if "rye mash whiskey" is deemed to mean the same thing as "Whisky distilled from rye mash."

Also, fans of transparency will be glad to see Diageo has put the corporate name on the label in addition to the "Bulleit Distilling Company" DBA.

[dbk]

What's curious about the COLA is that while it says "rye whiskey" the label says "straight 95% rye mash whiskey," which could mean used cooperage if "rye mash whiskey" is deemed to mean the same thing as "Whisky distilled from rye mash."

The label also states "Straight American Rye Whiskey" and "This is a true American Rye Whiskey", which would have to mean new barrels, wouldn't it?

[cowdery]

The label also states "Straight American Rye Whiskey" and "This is a true American Rye Whiskey", which would have to mean new barrels, wouldn't it?

That's what's so curious. The line with the word "mash" in it appears to be the label's "official" type statement.

Inquiring minds want to know.

[IowaJeff]

Here's a link to a Men's Journal article about Dave Pickerell and Rye. Bulleit is on the slideshow of 'recommended ryes' and there is a pic of the bottle.

http://www.mensjournal.com/rescuing-rye

[White Dog]

I had it at the Distill America event in Madison last night. It was just okay. The Diageo rep said it was four years old.

The rep also claimed that Bulleit Bourbon was never the Four Roses high rye recipe. He swore it was a special Bulleit family recipe. I just smiled and backed away.

[OscarV]

What's curious about the COLA is that while it says "rye whiskey" the label says "straight 95% rye mash whiskey," which could mean used cooperage if "rye mash whiskey" is deemed to mean the same thing as "Whisky distilled from rye mash."

Also, fans of transparency will be glad to see Diageo has put the corporate name on the label in addition to the "Bulleit Distilling Company" DBA.

That's what's so curious. The line with the word "mash" in it appears to be the label's "official" type statement.

Inquiring minds want to know.

OK, speculate away, what is this stuff?
When does it hit the shelves?
Pic below.

[birdman1099]

another 95% rye whiskey at 4 yrs old..... LDI has been very busy lately....

[barturtle]

That's what's so curious. The line with the word "mash" in it appears to be the label's "official" type statement.

Inquiring minds want to know.

Since "Rye Mash Whisky" cannot be straight (due to its use of used cooperage), I think that they used it as a way to avoid consumers thinking "95% rye whiskey" means it's a blended whisky.

[Gillman]

I think it is a straight rye, therefore at least 2 years old, but apparently four, made from a mash which is 95% rye; that is how I read the label. The wording is a little unusual, but that is what is meant IMO.

Gary