It appears that Diageo is boycotting me WRT Bulleit Rye. The Shanken Combine is all over it but I can't get my calls returned.
We also have a first-time poster who is all over it too. Hummmm. New social media strategy from Diageo, perhaps?
I don't blame Diageo for boycotting me because they don't want to talk about what I want to talk about, which is their source for this whiskey and their relationship to Lawrenceburg Distillers Indiana (LDI), the Angostura-owned distillery that makes and bottles this rye on Diageo's behalf. Lawrenceburg, Indiana is clearly identified on the label but Mr. Bettridge missed that in his bylined retyped press release. LDI returned my call, they referred me to my regular Diageo contact who I had reached out to already, and who usually is great but suddenly doesn't know who I am. (Or maybe she's on vacation.)
And maybe I'll also ask why they're still saying Bulleit Bourbon is made at Four Roses even though the owners of Four Roses say, no, it's not. When Diageo sold Four Roses the deal included a contract to supply Diageo with whiskey but that was more than ten years ago and the amount Four Roses is obliged to supply has decreased each year. Eventually it goes away.
The amount Four Roses is supplying now is way below the amount Bulleit is selling, so some of it has to be coming from elsewhere. The street says it's coming from Brown-Forman, Jim Beam and Tom Moore.