Interesting. Regardless of the stated strategy, I wonder if this could lead non-bourbon drinkers into bourbon if they like the sweetness and the immature flavor.
Any guess as to why the label change?...
Originally Posted by ggilbertvaOriginally Posted by Ryan
They wanted "white" in the name to explain the lack of color. Frankly, if that needs to be explained, they're marketing it to the wrong folks, or maybe not.
I just don't see vodka drinkers, especially young hipsters who know nothing about whiskey, going bonkers for white dog.
White Whiskey has become the buzzword du jour.
I wonder what proof the product is distilled out at, presumably 190 or under.
That's for bourbon or rye, "whisky" can be distilled at up to 190 proof. A lot of the character will depend on the final distilling out proof.
Some background information on the label redesign.....
I was in a local shop the other day, they just had got some in stock, but in the old clear label.