While at the liquor store today, I spotted an unfamiliar bottle. “Breckenridge Bourbon Whiskey”, from the Breckenridge Distillery from (you might have guessed it) Breckenridge, Colorado. My mind was momentarily set a fire with dreams of tasting a new local distillate. But then my eyes saw the “2 year” statement and disappointment started to set in. Is it possible that this whiskey could have slipped my radar for so long?
I passed, preferring to do a little research before pulling the trigger. After visiting their website, the producer is clear that the whiskey was sourced:
I’m a supporter of our local micro-distilleries. I enjoy the opportunity of tasting something that is both distinctive and unique. We have distillers like Peach Street that offer a superb 2 year old Bourbon (a fantastic dram mind you, that I gleefully present to all of my out of town whiskey loving friends with the pride of a high school football fan gloating over the next soon to be home town hero.)
I really appreciate those producers that sell sourced or mingled whiskey.
But I suppose that today I picked a side of the fence regarding the whole “selling someone else’s product while mine is aging issue.” Small distillers please don’t mix the two approaches.
I suppose that I have started to feel duplicity within the approach.
I understand that you might need some funding, but why build your reputation on something that was not yours? You are targeting the local consumer, who is going to buy the product with home town pride. In doing so you are diluting purchases from those local distillers who are making what bears their name.
Producers, please continue to sell excellent sourced whiskey. Small distillers, if you choose to do so then please don’t include your distillery’s name within the product’s name.
For now though, I am going to wait a couple of years as their own whiskey continues to age. I eagerly await the results.
[edit: fixed format]