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  1. #21
    Connoisseur
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    Sep 2003
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    Louisville, Ky.
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    722

    Re: Bourbon selection in 1970s liquor stores

    Gary,
    Chuck is correct on Jim Beam white label. I think you are confusing it with Jim Beam Black label that was a later product.

    Mike Veach

  2. #22
    Bourbonian of the Year 2002 and Guru
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    Sep 1999
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    Chicago
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    Re: Bourbon selection in 1970s liquor stores

    Until the early 90s only two products bore the "Jim Beam" name, Jim Beam white label and Jim Beam rye. They then converted "Beam's Black Label" to Jim Beam Black and "Beam's Choice" to Jim Beam Choice. As Mike said, I think that's what you're remembering, Gary. The white label and rye have had the Jim Beam name on them since the 30s.

  3. #23
    Bourbonian of the Year 2011
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    Toronto, Canada
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    9,057

    Re: Bourbon selection in 1970s liquor stores

    Okay got it, thanks.

    Gary

  4. #24

    Re: Bourbon selection in 1970s liquor stores

    Back in the '70's, JTS Brown was easily obtained as was Echo Springs. I always thought JTS Brown the better of the two. Echo was frequently the 'well' bourbon in a lot of bars. If you just asked for a bourbon, chances are it would be Echo Springs.

    -30-

  5. #25
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    Sep 2001
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    Pelham, AL
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    3,893

    Lightbulb Re: Bourbon selection in 1970s liquor stores

    A couple of things I remember from the 70's haven't been mentioned (or I missed them). Wild Turkey was another premium bottling from Austin-Nichols. And Henry McKenna was definitely available, though I have no idea who made it, then. Has Old Hickory been mentioned? Rebel Yell? A bottom shelf BiB was Virgin Bourbon. Cabin Still?

    I am sure there were many others. I loved bourbon in the 70's and there was always more to choose from than I knew what to pick.

    Tim
    Self-Styled Whisky Connoisseur

  6. #26
    Disciple
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    Jul 2005
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    North Shore Boston, MA
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    1,604

    Re: Bourbon selection in 1970s liquor stores

    I'm surprised Chuck didn't mention the pictures in this thread which is one of my favorites (although to be fair it post-dates your request by 20 years!)

    Medley/Glenmore products are over-represented (for reasons clear in the thread) but I'm guessing that it looks closer to a 1970s shelf than anything after the glut.
    Kevin

    "Clears up her head with bourbon/Cause beer is so suburban/And declasse for what it's worth"

  7. #27
    Bourbonian of the Year 2002 and Guru
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    Sep 1999
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    Chicago
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    Re: Bourbon selection in 1970s liquor stores

    I remember the little neighborhood liquor store near me when I first moved to Louisville in 1978. The bourbon 'section' was about 1/3 of the store and I can't begin to name all of the different brands, but I'm sure it was more than 100. Eevery brand was available in at least two proofs, 100 proof bottled-in-bond and something lower. I'm sure I'm looking at it now through rose colored glasses, but boy if I could go back in time to that little store.

    For Louisville locals, it was on the north side of Brownsboro Road near Crescent. The store is long gone and I think the building is too.

  8. #28

    Re: Bourbon selection in 1970s liquor stores

    Another very popular bourbon back then was Bourbon Supreme...almost forgot that one.

    -30-

  9. #29
    Disciple
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    May 2008
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    Chicagoland, Illinois
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    Re: Bourbon selection in 1970s liquor stores

    Quote Originally Posted by panchro-press View Post
    Another very popular bourbon back then was Bourbon Supreme...almost forgot that one.
    -30-
    What do you mean back then? You must not have heard of the Georgia Bourbon Society .
    Thad

    BTOTY-2011

  10. #30
    Connoisseur
    Join Date
    Aug 2009
    Location
    Manheim, PA 17545
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    763

    Re: Bourbon selection in 1970s liquor stores

    Has anyone mentioned Pennco/Michter's products yet?
    If you have anything Michter's or Pennco and would like to sell it or share it with me, please let me know.

 

 

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