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  1. #41
    Bourbonian of the Year 2002 and Guru
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    Re: Bourbon selection in 1970s liquor stores

    It wasn't the Jim-'n-Jack world it is now. There were some national brands but a lot of regional favorites too. Bourbon then had more than twice the share of market it has now, so there would have simply been a lot more American whiskeys on the back bar.

  2. #42
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    Re: Bourbon selection in 1970s liquor stores

    Great thread guys.

  3. #43
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    Re: Bourbon selection in 1970s liquor stores

    When I was in high school, (71-74) there was a small group of us that hung out together. One guy was older, so when we wanted to buy alcohol, he was always the guy that would get stuff for us. I remember that he almost always bought Yellowstone. On the odd occasion Yellowstone wasn't available, he'd buy us Rebel Yell. If I knew then, what I know now.......
    " I never met a Weller I didn't like"

  4. #44
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    Re: Bourbon selection in 1970s liquor stores

    Quote Originally Posted by fishnbowljoe View Post
    When I was in high school, (71-74) there was a small group of us that hung out together. One guy was older, so when we wanted to buy alcohol, he was always the guy that would get stuff for us. I remember that he almost always bought Yellowstone. On the odd occasion Yellowstone wasn't available, he'd buy us Rebel Yell. If I knew then, what I know now.......

    Truer words have never been spoken ...
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  5. #45
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    Re: Bourbon selection in 1970s liquor stores

    Is Yellowstone still available?

  6. #46
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    Re: Bourbon selection in 1970s liquor stores

    Yes it is, usually in handles.

  7. #47
    Bourbonian of the Year 2002 and Guru
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    Re: Bourbon selection in 1970s liquor stores

    Both Yellowstone and Rebel Yell, ironically, are now products of the same company, Luxco. Luxco is a non-distiller producer out of St. Louis. At one time, the Rebel Yell web site said they got their whiskey, at least for Yell, from Heaven Hill. Both were pretty bad the last time I had them. No, check that, Yell was pretty bad, Yellowstone was disgusting.

    The old Yell was pretty good, standard Stitzel-Weller wheated bourbon.

    Yellowstone used to be pretty good too, made in Shively or Owensboro by Glenmore.

  8. #48
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    Re: Bourbon selection in 1970s liquor stores

    Ah ok. Used to get RY here. Pretty sure I've seen two old bottles of Yellowstone floating around though I don't think it looked too good, especially at the $70 or so price tag (about twice as much as a bottle of Makers or JD here!).

  9. #49
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    Re: Bourbon selection in 1970s liquor stores

    The whiskeys I remember being available in the Kansas City area were Evan Williams, Jack Daniels, Jim Beam, WT101, Old Forrester, and OGD. Another popular whiskey was McCormick Gold Label. Back then when McCormick was making their own whiskey it was pretty good from what I remember. Unfortunately McCormick hasn't distilled anything for a long time and now sources all of their spirits from other places and most of it is not good. Their products dominate the well spirits around here.
    Jim

  10. #50
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    Re: Bourbon selection in 1970s liquor stores

    Quote Originally Posted by cowdery View Post
    Ultimately, the brand was 'made' by an article in the Wall Street Journal. That WSJ article can also be said to mark the beginning of the present bourbon revival.
    Chuck, is this the article published in 1980? (Does anyone know if it's available online? Some preliminary searches yielded nada.) It's a worthy debate, but wouldn't one think that it's a decade or two before the present revival?
    Last edited by jinenjo; 02-18-2012 at 21:02.
    "It hasn't cured my broken heart, but it sure helps a lot."
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