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  1. #1
    Bourbonian of the Year 2002 and Guru
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    Heaven Hill New Make Coming In May.

    Here's something new for all of you white dog lovers.

    Heaven Hill announced today the first two releases in the Trybox Series of New Make Whiskeys. The new Trybox Series, named after the copper and glass “tasting station” where new make whiskey flows off the still, offers up several styles of Heaven Hill’s world famous American Whiskeys. Each is taken straight off the still, before aging in a charred oak barrel—the same way legendary father and son Master Distillers Parker and Craig Beam taste-test them. (This is all straight from the press release.)

    The first two, as you would imagine, are a bourbon white dog and a rye white dog. They should begin to appear in stores in May and will be distributed nationally. All releases in the series will be in 750ml bottles, packaged three to a case, at the "full traditional barrel entry proof of 125, or 62.5% alcohol/volume."

    The suggested national average retail price will be $24.99.

  2. #2
    Guru
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    Re: Heaven Hill New Make Coming In May.

    This sounds like I need to get a new oak charred quarter cask and age some of this stuff.
    ovh

  3. #3
    Bourbonian of the Year 2010 and Guru
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    Re: Heaven Hill New Make Coming In May.

    I think this should have gone in "Other American Whiskey" but other than that:

    Sign Me Up!
    2010 Bourbonian of the Year

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  4. #4
    Connoisseur
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    Re: Heaven Hill New Make Coming In May.

    I winder how the rye will taste. I like bourbon white, but rye is a horse of a different color. Nothing like what you think it should taste like. IF it is made right. I have tatsed some of the micro stuff that is supposed to be white dog, but it must be coming off the still way up there.

  5. #5
    Guru
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    Re: Heaven Hill New Make Coming In May.

    I look forward to trying both.

  6. #6
    Advanced Taster
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    Jan 2007
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    Re: Heaven Hill New Make Coming In May.

    Looking forward to trying the new make.
    Publisher and Editor of Whisky Advocate magazine.

  7. #7
    Disciple
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    Re: Heaven Hill New Make Coming In May.

    Looks like the big dogs want to be on the same field with the little dogs and why not considering the profit to be made. $24.99 for juice before it's put in a barrel or $8.99 after its been in the barrel for 6 years, which is what I paid for my last 6 year HH green label.
    Thad

    BTOTY-2011

  8. #8
    Bourbonian of the Year 2002 and Guru
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    Re: Heaven Hill New Make Coming In May.

    Exactly, yet it is significantly cheaper than what most of the micros are charging for the same thing, so the gauntlet has been thrown. Let the micros put their new make side by side with Heaven Hill's and claim their product is better. Everyone will be able to decide for themselves.

  9. #9
    Virtuoso
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    Re: Heaven Hill New Make Coming In May.

    Quote Originally Posted by T Comp View Post
    Looks like the big dogs want to be on the same field with the little dogs and why not considering the profit to be made. $24.99 for juice before it's put in a barrel or $8.99 after its been in the barrel for 6 years, which is what I paid for my last 6 year HH green label.


    Not at 125 proof.....

    but I agree.... $25 for unaged 125 proof..... I know people were throwing a fit over a 2 yr old Willett for $35...
    Cheers,

    Scott

    Reality is an illusion created by a lack of alcohol.

  10. #10

    Re: Heaven Hill New Make Coming In May.

    I'm sure lots of people will buy one of each just to try it. But how many people will buy a second bottle depends on how good it is.

 

 

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