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  1. #1
    Advanced Taster
    Join Date
    Apr 2010
    Location
    Franklin, TN
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    102

    George Dickel: Diageo's red headed step child.

    I like George Dickel. I like it a lot. I find the No. 12 to be one of the best whiskey values on the planet. So can someone that is perhaps more aware of the whys inform me how Diageo can leave Dickel off of its website? I've written the company now 3 times with no response. How is this possible that one of the oldest American Whiskey brands gets not play, no push, and no love from the company that owns it?

  2. #2
    Virtuoso
    Join Date
    Apr 2007
    Location
    Los Angeles, CA
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    1,162

    Re: George Dickel: Diageo's red headed step child.

    I raised a similar issue last fall; the discussion might be of interest to you:

    http://www.straightbourbon.com/forum...ad.php?t=14603

  3. #3
    Connoisseur
    Join Date
    Jan 2010
    Location
    Seattle
    Posts
    622

    Re: George Dickel: Diageo's red headed step child.

    Just had the old No. 12 tonight. Very good whiskey, especially for the price.

  4. #4
    Virtuoso
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    Sep 2010
    Location
    Twin Cities, MN
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    1,317

    Re: George Dickel: Diageo's red headed step child.

    I love it, but I'd just as soon they leave it alone. You want it to be priced like Lagavulin is now?

  5. #5
    Advanced Taster
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    Apr 2010
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    Franklin, TN
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    Re: George Dickel: Diageo's red headed step child.

    Brisko, I certainly don't want it priced out the wazoo, but I'd like to see them doing something with the brand. Actually, quite honestly I'm just pissed they aren't putting it on their website. Bulleit and other others are right there. It's unreal when you think about it.

    And Sku, thanks as always. Will check it out. I did a search before posting, but I clearly overlooked this one. Thanks.

  6. #6
    Disciple
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    Mar 2005
    Location
    Sweden
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    1,722

    Re: George Dickel: Diageo's red headed step child.

    Quote Originally Posted by jmpyle View Post
    Brisko, I certainly don't want it priced out the wazoo, but I'd like to see them doing something with the brand.
    Me to Jason, like releasing an unfiltered higher proof brand for instance.

    Leif
    Swedish lover of American whiskey

  7. #7
    Disciple
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    Apr 2010
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    Wisconsin
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    Re: George Dickel: Diageo's red headed step child.

    Since when has Diageo ever done anything for the connoisseur? They're one of the most bottom-line driven companies you'll ever come across.

  8. #8
    Advanced Taster
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    Apr 2010
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    Franklin, TN
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    102

    Re: George Dickel: Diageo's red headed step child.

    Quote Originally Posted by White Dog View Post
    Since when has Diageo ever done anything for the connoisseur? They're one of the most bottom-line driven companies you'll ever come across.
    Boy isn't that the truth.

  9. #9
    Virtuoso
    Join Date
    Jul 2009
    Location
    Massillon, Oh.
    Posts
    1,243

    Re: George Dickel: Diageo's red headed step child.

    Dickel 12 is a mainstay in my house. I agree that it is one of the best values to be had.

  10. #10
    Guru
    Join Date
    Jun 2008
    Location
    Metro Detroit
    Posts
    5,145

    Re: George Dickel: Diageo's red headed step child.

    Sku started a similar thread a while back: http://www.straightbourbon.com/forum...ad.php?t=14603
    bibamus, moriendum est
    Sipology Blog

 

 

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