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  1. #1
    Connoisseur
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    Knob Creek.....Single Barrel???

    Hello everyone.

    While at my local store the other day picking up a bottle of the recently reacquired Talisker 18 (score!), my eyes wondered over to the pile of Knob Creek SB in the bourbon section. Now, I've tried this bourbon once before and was an instant fan. Uncut and non-chill filtered is always a welcomed addition, but I picked up a little more vanilla and wood than it's small batch predecessor which struck my fancy. On sale for $33 until the end of the month, I decided to go ahead and grab a bottle. I knew this was a bourbon I could sink my teeth into.

    Then my mind began to drift a little. I was very surprised the first time I learned that Knob Creek would be releasing a single barrel edition. I began to wonder what they were thinking over there at Jim Beam. Booker Noe was always notoriously opposed to single barrel bourbon. He hated the variances from one barrel to the next....hence his small batch creations. Fred Noe has been quoted saying he thought his father was the best in the business at making bourbon. I just find it very peculiar that Fred would give the "ok" to modify a bourbon that his father created into something his father despised!

    Now, I'm certainly not complaining! I think Jim Beam has just raised the bar on the #1 selling premium bourbon in the world......and that's hard to do!

    But I still wonder.....

    Josh

  2. #2
    Enthusiast
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    Chester County, PA
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    Re: Knob Creek.....Single Barrel???

    It may be that the bean counters noticed the success of other distillery's single barrels and saw the opportunity to make more money.

  3. #3
    Virtuoso
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    Re: Knob Creek.....Single Barrel???

    Quote Originally Posted by fricky View Post
    It may be that the bean counters noticed the success of other distillery's single barrels and saw the opportunity to make more money.
    Yep. Money... the greatest motivator there is.

  4. #4
    Disciple
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    Re: Knob Creek.....Single Barrel???

    Quote Originally Posted by fricky View Post
    It may be that the bean counters noticed the success of other distillery's single barrels and saw the opportunity to make more money.
    I agree here fricky...although I don't consider KC to be a premium bourbon. To those that aren't rabid bourbon fans they might...but I don't think the majority of us would call KC a top shelf or premium bottle of hooche! I tend to think that it's the #1 selling bottling b/c it's carried by pretty much every single bar and restaurant in the US...I would venture to guess that it doesn't do nearly as well in the home as it does in restaurants.
    You can find me in chat most nights on days ending with the letter y!

  5. #5
    Guru
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    Napoleon, MI
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    Re: Knob Creek.....Single Barrel???

    Quote Originally Posted by hectic1 View Post
    it's carried by pretty much every single bar and restaurant in the US...I would venture to guess that it doesn't do nearly as well in the home as it does in restaurants.
    I've only bought one bottle for home and I'll have it after dinner in a resturant if that's the best they have and in most cases it is the best they have.
    ovh

  6. #6
    Connoisseur
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    Nov 2010
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    Re: Knob Creek.....Single Barrel???

    To clarify, IMHO, I don't believe it is a "premium bourbon" either. I was simply regurgitating what I heard on the History Channel's Modern Marvels "Whisky".

    My idea of a top shelf premium bourbon would be a George T. Stagg, William Larue Weller, or Parker's Heritage. And if it came down to just Jim Beam bourbon......I'll take the Booker's.

    Quote Originally Posted by hectic1 View Post
    I agree here fricky...although I don't consider KC to be a premium bourbon. To those that aren't rabid bourbon fans they might...but I don't think the majority of us would call KC a top shelf or premium bottle of hooche! I tend to think that it's the #1 selling bottling b/c it's carried by pretty much every single bar and restaurant in the US...I would venture to guess that it doesn't do nearly as well in the home as it does in restaurants.

  7. #7
    Bourbonian Of The Year 2013 and Guru
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    Just East of the Big Chicken, GA
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    Re: Knob Creek.....Single Barrel???

    I would be one who definitely believes KC is a premium bourbon. I think that if you start listing what characteristics of a bourbon make for Premium status, KC pretty much hits them all. Personal preference on taste would not be one of those characteristics, BTW.

    Besides all that, a whiskey's segment position is whatever the producer says it is.
    JOE

    Wag more.
    Bark less.

    "Every bottle is its own learning experience." -- Sensei Ox-sama

  8. #8
    Trippah and Admin
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    Re: Knob Creek.....Single Barrel???

    You may not think that KC is a premium brand, but that's where it is classified.

    DISCUS has four brand classifications based on supplier pricing and revenue per case: value, premium, high end premium and super premium. These categories are not based on opinions or taste preferences, though they do admit that consumer perception does matter.

    For whiskey in the "Canadian, blends and Bourbon" categories, the breakpoints are:

    (Dollar amounts based on supplier revenue/case not retail pricing)

    Value = < 60.00
    Premium = 60.00 to 100.00
    High End Premium = 100.00 to 150.00
    Super Premium = > 150.00

    Other categories (Rum, vodka, scotch) have their own structure due to the difference in prices.

    I do chuckle at the three levels of "premium" in the classification. It's like going to a fast food joint and finding their soft drinks are available in three sizes: Medium, large and extra large

    (most info stolen from here)
    My name is Joel Goodson. I deal in human fulfillment.
    I grossed over eight thousand dollars in one night. Time of your life, huh kid?

  9. #9
    Disciple
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    Re: Knob Creek.....Single Barrel???

    What the world needs now is another thread on Knob Creek Single Barrel, like I need a hole in the head.

    http://www.straightbourbon.com/forum...+single+barrel

    http://www.straightbourbon.com/forum...+single+barrel

    http://www.straightbourbon.com/forum...+single+barrel

    Some insightful information compliments of callmeox though.
    Thad

    BTOTY-2011

  10. #10

    Re: Knob Creek.....Single Barrel???

    Quote Originally Posted by MacinJosh View Post
    ...I just find it very peculiar that Fred would give the "ok" to modify a bourbon that his father created into something his father despised!..
    And I doubt Fred had any say-so in the matter. Whatever one thinks of Fred Noe -- and I like, admire, and respect him -- he's NOT Booker Noe, and wields only a portion of the influence Booker had, I suspect, both within the Beam company, and in the industry, in general. Fred is way more 'brand ambassador' than 'practical distiller' at Beam, whatever his title.

    By the way, that $33 price tag for the SB is eye-opening, at least to me -- that's less than the standard Knob Creek around here, which runs c. $35 (I won't buy it at that price, but I'll by the single-barrel for the less than $10 more it retails at here). Stock up!
    Tim

 

 

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