Early Times releases new BOURBON

[TomFischer]

Early Times will release a new BOURBON (not a Kentucky Whisky) in January 2011 it will be called Early Times 354 Bourbon. The new brand is named "354" for the original permit number for the distillery and it will be bottled at 80 proof. More details and bottle photo on this link: Early Times 354 Bourbon.

Sounds like the current Early Times 354 Kentucky Whisky will still be available as well.

[JohnHansell]

Yeah, I mentioned it here last month. I have a sample and reviewed it too. I just need to write it up and post it.

[callmeox]

Blog Fight!!!!!!!

[Josh]

Somebody who shall remain nameless also started a thread on it while back: http://www.straightbourbon.com/forum...ad.php?t=14878

[flintlock]

Do most people really care if there is yet another low proof bargain bourbon on the market? I personally don't care much about the branding, I care about proof and age and mashbill. Does branding really make that much difference? I don't understand the business, I suppose.

[cowdery]

Do most people really care if there is yet another low proof bargain bourbon on the market? I personally don't care much about the branding, I care about proof and age and mashbill. Does branding really make that much difference? I don't understand the business, I suppose.

I was in the room when Brown-Forman annouced its decision to change Early Times from a bourbon to a Kentucky whisky 25 years ago. They declared at the time, "people don't buy types, they buy brands."

Were they/are they right? A little product of theirs called Jack Daniel's Tennessee Whiskey hasn't suffered too much from not being bourbon.

To me, Early Times 354 Bourbon is a response to Beam's decision to release the slightly upgraded Old Crow Reserve. Old Crow and Early Times play in the same market space.

[JohnHansell]

Good point, Chuck!

[BourbonJoe]

If it was 90 or 100 proof I might try it. I won't at 80.
Joe

[gblick]

If it was 90 or 100 proof I might try it. I won't at 80.
Joe

Me neither, Joe.
The only thing I have that's 80 proof is some dusty OF Prime.

[smokinjoe]

OK, you two. I'll play Mikey, and I'll try it!
I've spent $16 in worse ways.