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  1. #1

    Early Times releases new BOURBON

    Early Times will release a new BOURBON (not a Kentucky Whisky) in January 2011 it will be called Early Times 354 Bourbon. The new brand is named "354" for the original permit number for the distillery and it will be bottled at 80 proof. More details and bottle photo on this link: Early Times 354 Bourbon.

    Sounds like the current Early Times 354 Kentucky Whisky will still be available as well.

  2. #2
    Advanced Taster
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    Re: Early Times releases new BOURBON

    Yeah, I mentioned it here last month. I have a sample and reviewed it too. I just need to write it up and post it.
    Publisher and Editor of Whisky Advocate magazine.

  3. #3
    Trippah and Admin
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    Re: Early Times releases new BOURBON

    Blog Fight!!!!!!!
    My name is Joel Goodson. I deal in human fulfillment.
    I grossed over eight thousand dollars in one night. Time of your life, huh kid?

  4. #4
    Guru
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    Re: Early Times releases new BOURBON

    Somebody who shall remain nameless also started a thread on it while back: http://www.straightbourbon.com/forum...ad.php?t=14878
    bibamus, moriendum est
    Sipology Blog

  5. #5
    Advanced Taster
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    Re: Early Times releases new BOURBON

    Do most people really care if there is yet another low proof bargain bourbon on the market? I personally don't care much about the branding, I care about proof and age and mashbill. Does branding really make that much difference? I don't understand the business, I suppose.
    "Brown eyed women and red grenadine...
    the bottle was dusty but the liquor was clean." -Jerry Garcia

  6. #6
    Bourbonian of the Year 2002 and Guru
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    Re: Early Times releases new BOURBON

    Quote Originally Posted by flintlock View Post
    Do most people really care if there is yet another low proof bargain bourbon on the market? I personally don't care much about the branding, I care about proof and age and mashbill. Does branding really make that much difference? I don't understand the business, I suppose.
    I was in the room when Brown-Forman annouced its decision to change Early Times from a bourbon to a Kentucky whisky 25 years ago. They declared at the time, "people don't buy types, they buy brands."

    Were they/are they right? A little product of theirs called Jack Daniel's Tennessee Whiskey hasn't suffered too much from not being bourbon.

    To me, Early Times 354 Bourbon is a response to Beam's decision to release the slightly upgraded Old Crow Reserve. Old Crow and Early Times play in the same market space.

  7. #7
    Advanced Taster
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    Re: Early Times releases new BOURBON

    Good point, Chuck!
    Publisher and Editor of Whisky Advocate magazine.

  8. #8
    Guru
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    Re: Early Times releases new BOURBON

    If it was 90 or 100 proof I might try it. I won't at 80.
    Joe
    Colonel Joseph B. "Bourbon Joe" Koch

    "Bourbon.....It's cheaper than therapy!!"

  9. #9
    Virtuoso
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    Re: Early Times releases new BOURBON

    Quote Originally Posted by BourbonJoe View Post
    If it was 90 or 100 proof I might try it. I won't at 80.
    Joe
    Me neither, Joe.
    The only thing I have that's 80 proof is some dusty OF Prime.

  10. #10
    Bourbonian Of The Year 2013 and Guru
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    Re: Early Times releases new BOURBON

    OK, you two. I'll play Mikey, and I'll try it!
    I've spent $16 in worse ways.
    JOE

    Wag more.
    Bark less.

    "Every bottle is its own learning experience." -- Sensei Ox-sama

 

 

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