Interesting concept and I can appreciate what they are trying to do in their quest to find the perfect bourbon. However, this feels like a pretty gimmicky way to sell lots of 10 year old bourbon(saw something about 8 years too so 8-10 years, I don't even know) at fairly jacked up prices. They are trying to get customers to buy as many different ones as they can afford/find and rate them and that's fine but at $46(SRP) per 375ml bottle it seems more about making money than truly trying to get everyone to taste several different ones. I personally can't see myself buying any of this unless I went to a tasting and a certain one just blew me away. I hope good things come of this and they are able to make a nearly perfect bourbon somewhere down the road. I guess I'll just have to wait to taste it though when that day actually comes.