The rye recipes ones taste more or less like Buffalo Trace. The wheaters are not quite Weller, but they're good. All of them are good, I liked some better than others.
One thing they plan to do is have consumers review and rate every whisky, so each will have a score, and one will win. They intend to replicate that one, in terms of duplicating its specifications, and that will be the Single Oak Project product going forward (with, I assume, an interlude for proper aging).
Yes, the idea is to learn what variables cause what differences and which combinations of variables are most pleasing to -- you. That's ultimately what they expect to get out of it.