See the August 4th post here in John Hansell's blog.
He also has a link to the article that he spoke of, I added that link below also.
I have avoided the so called micro and/or craft distillers bandwagon because so far I don't like them.
Just like in the early '90's when everyone and his brother put out a micro beer and there was a lot of swill with pretty labels and stories about how good it was because it was made by the little guys.
If a newbie to bourbon thinks these mircos are the real deal then they will naturally reject bourbon.