I'm enjoying a pour right now. 4R products just got a huge spike in price in the DC area ($40 for the SmB? WTF?!) so my wife and I picked up all of the standard expressions today at places yet untainted by the markup. It's the first time I've had this outside of the distillery. I find it pretty fruity and very much a typical 4R product. I think I like Bulleit a bit more, and around here, Bulleit's cheaper, but I'd drink this over most anything.