Shanken reported earlier this week that Red Stag is now selling at a rate of 250,000 cases a year. JD Honey, WT Honey, EW Honey, EW Cherry, all selling like crazy.
It's like the much smaller Spirit Whiskey boom. People all of a sudden want to drink something called "whiskey," even if they don't like whiskey, and the industry is happy to oblige.
Col. Charles K. "Crotchety" Cowdery
"Whiskey Don't Keep."
I guess it's sort of the contemporary equivalent of southern comfort.