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  1. #21
    Virtuoso
    Join Date
    Feb 2006
    Location
    Apt. #2890c
    Posts
    1,426

    Re: Jack's New Look.

    I doubt few people actually read many of the words on any label other than the proof statement. JD has a "shelf" look that can be picked out from a distance where one can't even read the words..... they have the image.. the words (other than the legal requirements) are just window dressing.....
    "The most futile and disastrous day seems well spent when it is reviewed through the blue, fragrant smoke of a Havana Cigar"

  2. #22
    Disciple
    Join Date
    Nov 2005
    Location
    Alliance,Ohio
    Posts
    1,516

    Re: Jack's New Look.

    I think the new label cheapens the look of the package. It is like they cheapened the whiskey when it dropped to 80 proof and now they bare minimum the label, all while steadily raising the price!

    Thomas

  3. #23
    Virtuoso
    Join Date
    Jul 2009
    Location
    Massillon, Oh.
    Posts
    1,245

    Re: Jack's New Look.

    Quote Originally Posted by ThomasH View Post
    I think the new label cheapens the look of the package. It is like they cheapened the whiskey when it dropped to 80 proof and now they bare minimum the label, all while steadily raising the price!

    Thomas
    Yep. JD wasn't half bad back in the day... now, I don't care for it at all. The SB expression not bad at all, though.

  4. #24
    Apprentice
    Join Date
    Feb 2011
    Location
    Santa Cruz CA
    Posts
    30

    Re: Jack's New Look.

    Quote Originally Posted by ThomasH View Post
    I think the new label cheapens the look of the package. It is like they cheapened the whiskey when it dropped to 80 proof and now they bare minimum the label, all while steadily raising the price!

    Thomas
    And pairing that with removing "quality" from the label seems like an acknowledgement. Why would they be so honest? I have never met a marketing director that would remove something like "quality" without replacing it with a bigger claim, like "now even better"

  5. #25
    Connoisseur
    Join Date
    Jul 2009
    Location
    Gwinnett Co., GA
    Posts
    684

    Re: Jack's New Look.

    Quote Originally Posted by marna View Post
    And pairing that with removing "quality" from the label seems like an acknowledgement. Why would they be so honest? I have never met a marketing director that would remove something like "quality" without replacing it with a bigger claim, like "now even better"
    "Quality & Craftsmanship Since 1866" is on the right, vertical.

    IMO, the changes to the bottle are more drastic than the changes to the label.

    Not that any of this matters to me, I don't think I've bought a bottle of JD in the 30+ years I've been drinking whiskey.

  6. #26
    Bourbonian of the Year 2011
    Join Date
    Sep 2002
    Location
    Toronto, Canada
    Posts
    9,095

    Re: Jack's New Look.

    Any news on whether the green label version will be changed in a similar way?

    I tasted some recently and it seemed less mature than the black label, with more corn character. But it was not bad and would make a great mint julep or whiskey sour.

    Gary
    Last edited by Gillman; 05-23-2011 at 07:15.

  7. #27
    Advanced Taster
    Join Date
    May 2011
    Location
    Austin, Tx
    Posts
    225

    Re: Jack's New Look.

    Quote Originally Posted by Gillman View Post
    Any news on whether the green label version will be changed in a similar way?

    I tasted some recently and it seemed less mature than the black label, with more corn character. But it was not bad and would make a great mint julep or whiskey sour.

    Gary
    The Green Label will get the same bottle change once the current bottle is exhausted....same goes for the Tennessee Honey.

    The green label is a less mature whiskey. they pick the slower aging barrels from the bottom floors and center of the warehouses to use for the GL.

  8. #28
    Bourbonian of the Year 2011
    Join Date
    Sep 2002
    Location
    Toronto, Canada
    Posts
    9,095

    Re: Jack's New Look.

    I came up with an excellent vatting: 1 part each Jack Green, Early Times Bourbon and Jeremiah Weed Blended Bourbon.

    Gary

  9. #29
    Bourbonian of the Year 2002 and Guru
    Join Date
    Sep 1999
    Location
    Chicago
    Posts
    12,610

    Re: Jack's New Look.

    Quote Originally Posted by Gillman View Post
    I came up with an excellent vatting: 1 part each Jack Green, Early Times Bourbon and Jeremiah Weed Blended Bourbon.

    Gary
    Excellent for what?

  10. #30
    Bourbonian of the Year 2011
    Join Date
    Sep 2002
    Location
    Toronto, Canada
    Posts
    9,095

    Re: Jack's New Look.

    I don't understand the question.

    Gary

 

 

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