According to just-drinks, the bottle is getting a new look as well.
While I don't care for the whiskey, anyway, I prefer the old label. I like "old fashioned", and in the old days labels were cluttered with all sorts of proclamations and blurbs. Looks like it is just I, though.
Self-Styled Whisky Connoisseur
Hmm, not sure I like it. The rounded shoulder seemed more graceful.
Yeah, the shoulders look sorta like a pagoda. The overall new look, though, reminds me of the new Beam Black package.
"Every bottle is its own learning experience." -- Sensei Ox-sama
Sure cleaned things up, still keeping all the distinctions. Wont have me reaching for it any more often than little to never, but nice to see that the marketing crew didn't totally screw the pooch.
I saw the new bottle design at the store today. I like the bottle but they should have left the label alone!