Well that didn't take long. A company making premium small batch product with premium pricing get's snapped up and (on it's way to being) screwed up by a company that see's all that profit potential out there in expanded sales.

The punk rock analogy seems apt. Will retaining their original fans matter or are they popular enough to grow the fan base? I'm guessing that these little details of ownership, process etc. matter to people who spend that much on one bottle of whiskey. Time will tell.