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  1. #1
    Bourbonian of the Year 2011
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    New Book, "Bourbon Empire", by Reid Mitenbuler

    This looks quite interesting:

    http://www.npr.org/blogs/thesalt/201...erican-whiskey

    I don't believe I've heard the author's name before. Does the gentleman post here by any chance?

    Gary

  2. #2
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    Re: New Book, "Bourbon Empire", by Reid Mitenbuler

    Don't know but if I can find his email I plan to invite him.
    We're Bourbon Geeks, it's who we are, it's what we do.

  3. #3
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    Re: New Book, "Bourbon Empire", by Reid Mitenbuler

    After reading the short article, for which Gary provided the link, I'm a bit underwhelmed.
    Either the article's author (Stacy 'something') or the author of the book being highlighted, Mr. Mitenbuler, are rather under-informed.
    Either the research was cursory or ignored, I suspect. Referring to Knob Creek as a "craft" product, or implying it is marketed by some "independent" (are we to read NDP?) is just poor journalism.... or outright ignorance.
    I don't believe Beam ever tried to conceal the fact that KC is their product, is produced at their facility, and is marketed by them (as part of their 'small batch collection', if I recall their terms).
    Now the term, "small batch" is widely known to mean nothing much,or even nothing at all; and as such may be misleading on it's face; but other than that common indiscretion, of which many, many corporations large and small are guilty, I see no reason to mention Beam at all.... especially when so many 'craft' NDP's would be far better examples.... unless I completely misread the point of the article, and the book.
    Anybody else seeing something I'm not? ...Or, reading this article differently?

  4. #4
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    Re: New Book, "Bourbon Empire", by Reid Mitenbuler

    I think this book will be underwhelming to most SBers but quite enlightening to the "average" consumer. Having said that, I don't see an average consumer buying the book. And I don't see an educated hobbyist getting much new information out of it.

    Edit to add: just based on the brief article, anyway, that's how it seems to me on the surface. I have not read the book.

  5. #5

    Re: New Book, "Bourbon Empire", by Reid Mitenbuler

    Quote Originally Posted by dcbt View Post
    I think this book will be underwhelming to most SBers but quite enlightening to the "average" consumer. Having said that, I don't see an average consumer buying the book. And I don't see an educated hobbyist getting much new information out of it.

    Edit to add: just based on the brief article, anyway, that's how it seems to me on the surface. I have not read the book.
    I'm reading the book right now, and I think the article was edited for broad appeal. The book goes into quite some depth. I'm not an expert by any means, but if you're at all curious about how the bourbon industry came to look the way it does today, you'll find a lot of really amazing research and storytelling inside. The story of how all these regional whiskies came to be called "bourbon" is a really fascinating one, along with how bourbon blossomed in part because of the failure of the whiskey tax -- if taxes had been used to better connect the west to the east, there might've been a more efficient grain market, and farmers wouldn't have had to distill so much of their crops in order to preserve the value of it. Oops!

  6. #6
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    Re: New Book, "Bourbon Empire", by Reid Mitenbuler

    Edit to my earlier comment...
    I wonder if ANY new ground is broken in this new book? If so, I also wonder why none of it was 'teased' in this article. Just sayin'.....

  7. #7
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    Re: New Book, "Bourbon Empire", by Reid Mitenbuler

    Perhaps Clay can chime in.
    We're Bourbon Geeks, it's who we are, it's what we do.

  8. #8
    Apprentice
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    Re: New Book, "Bourbon Empire", by Reid Mitenbuler

    I'll have to add my question to the choir for anyone who has or is reading it, does it offer anything new or is it at least entertainingly and well written? I'll probably end up getting it anyway, as I love reading about my hobbies and their history as much as I love partaking in them.
    Robert

  9. #9
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    Re: New Book, "Bourbon Empire", by Reid Mitenbuler

    Quote Originally Posted by Kartofel View Post
    . . . . is it at least entertainingly and well written? . . . .
    Those would be my reasons for purchase as the subject in general has been well covered in prior works.
    We're Bourbon Geeks, it's who we are, it's what we do.

  10. #10
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    Re: New Book, "Bourbon Empire", by Reid Mitenbuler

    Well, FWIW, Clay Risen and Lew Bryson and Max "Chasing the White Dog" Watman (which I'm reading for the second time right now) and Amy "The Drunken Botanist" Stewart all have publishers' blurbs posted at amazon.com. I was going to cut and paste then decided not to. To read them, go to www.amazon.com and search under "books" for "Bourbon Empire" - $12 for Kindle and $19 for hardcover if you want to buy.

    EDIT - Wednesday night, I think we are going to a bookstore (up the street a little from a restaurant we like). If they have the book, I'll check its bibliography and read a couple of pages.
    Last edited by Harry in WashDC; 05-11-2015 at 11:11.

 

 

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