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  1. #1
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    Saz purchasing Corby brands and distillery

    Saz exapanding again, purchasing 17 brands from Corby and "shares" in their distillery near Montreal. Article here: http://www.bizjournals.com/louisvill...an-brands.html

    Thanks to Duncan Ayre for the link via twitter.
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  2. #2
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    Re: Saz purchasing Corby brands and distillery

    I did not realize that Corby had such an extensive portfolio of brands...and representation for Pernod Ricard:

    http://www.corby.ca/portfolio.php?id=27

    Jameson, Chivas, Glenlivet, Aberlour, Absolut, Wisers etc etc.

    The links and connections in the alcohol beverage industry are a maze to be sure.
    Last edited by Jono; 09-29-2011 at 12:51.

  3. #3
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    Re: Saz purchasing Corby brands and distillery

    Ok I'm confussed I thought Jim Beam (Fortune Brands) owned De Kuyper ???
    Last edited by p_elliott; 09-29-2011 at 23:50.
    Normal is an illusion. What is normal to the spider, is chaos for the fly.

  4. #4
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    Re: Saz purchasing Corby brands and distillery

    Yeah, I was puzzled by that too. Maybe Corby owned the brand in Canada only?
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  5. #5
    Bourbonian of the Year 2002 and Guru
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    Re: Saz purchasing Corby brands and distillery

    DeKuyper is still owned by DeKuyper in Holland. Beam has U.S. marketing rights, Sazerac now has Canadian marketing rights.

  6. #6
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    Re: Saz purchasing Corby brands and distillery

    Quote Originally Posted by cowdery View Post
    DeKuyper is still owned by DeKuyper in Holland. Beam has U.S. marketing rights, Sazerac now has Canadian marketing rights.

    Chuck

    Thanks for straightening that out.

    Paul
    Normal is an illusion. What is normal to the spider, is chaos for the fly.

  7. #7
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    Re: Saz purchasing Corby brands and distillery

    This is a good thing. Anytime you can move a brand or control away from a Diageo or Pernod Ricard type outfit is nothing but a plus for the brand and market. Neither is known for their common sense decision making. Diageo needs no explanation. Pernod Ricard was the ones that came up with the bright idea of tankering and bottling WT products in Arkanas!

    Thomas

  8. #8
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    Re: Saz purchasing Corby brands and distillery

    Quote Originally Posted by ThomasH View Post
    Pernod Ricard was the ones that came up with the bright idea of tankering and bottling WT products in Arkanas!
    Thomas
    I agree and for the life of me why did Campari (sp) built a $50 million distilliary and did not build a bottleing facility? Due to an out dated contract with Pernod Ricard?
    Normal is an illusion. What is normal to the spider, is chaos for the fly.

  9. #9
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    Re: Saz purchasing Corby brands and distillery

    Hopefully a bottling facility in Lawrenceburg is on the horizon!

    Thomas

  10. #10
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    Re: Saz purchasing Corby brands and distillery

    Quote Originally Posted by p_elliott View Post
    I agree and for the life of me why did Campari (sp) built a $50 million distilliary and did not build a bottleing facility? Due to an out dated contract with Pernod Ricard?

    It was probably a mutually agreed upon stipulation of the sale. Campari had one less big thing to worry about in the short term and Pernod retained work for their Arkansas facility.

    There's plenty of room in Lawrenceburg, so if it makes fiscal sense Campari will do it when they are able contractually.
    My name is Joel Goodson. I deal in human fulfillment.
    I grossed over eight thousand dollars in one night. Time of your life, huh kid?

 

 

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