Saz purchasing Corby brands and distillery

**Josh** · 09-29-2011, 10:29

Saz exapanding again, purchasing 17 brands from Corby and "shares" in their distillery near Montreal. Article here: http://www.bizjournals.com/louisvill...an-brands.html

Thanks to Duncan Ayre for the link via twitter.

**Jono** · 09-29-2011, 11:48

I did not realize that Corby had such an extensive portfolio of brands...and representation for Pernod Ricard:

http://www.corby.ca/portfolio.php?id=27

Jameson, Chivas, Glenlivet, Aberlour, Absolut, Wisers etc etc.

The links and connections in the alcohol beverage industry are a maze to be sure.

**p_elliott** · 09-29-2011, 22:41

Ok I'm confussed I thought Jim Beam (Fortune Brands) owned De Kuyper ???

**Josh** · 09-30-2011, 05:40

Yeah, I was puzzled by that too. Maybe Corby owned the brand in Canada only?

**cowdery** · 09-30-2011, 11:20

DeKuyper is still owned by DeKuyper in Holland. Beam has U.S. marketing rights, Sazerac now has Canadian marketing rights.

**p_elliott** · 10-01-2011, 20:44

Originally Posted by cowdery

DeKuyper is still owned by DeKuyper in Holland. Beam has U.S. marketing rights, Sazerac now has Canadian marketing rights.

Chuck

Thanks for straightening that out.

Paul

**ThomasH** · 10-03-2011, 08:23

This is a good thing. Anytime you can move a brand or control away from a Diageo or Pernod Ricard type outfit is nothing but a plus for the brand and market. Neither is known for their common sense decision making. Diageo needs no explanation. Pernod Ricard was the ones that came up with the bright idea of tankering and bottling WT products in Arkanas!

Thomas

**p_elliott** · 10-03-2011, 10:08

Originally Posted by ThomasH

Pernod Ricard was the ones that came up with the bright idea of tankering and bottling WT products in Arkanas!
Thomas

I agree and for the life of me why did Campari (sp) built a $50 million distilliary and did not build a bottleing facility? Due to an out dated contract with Pernod Ricard?

**ThomasH** · 10-03-2011, 10:44

Hopefully a bottling facility in Lawrenceburg is on the horizon!

Thomas

**callmeox** · 10-03-2011, 11:35

Originally Posted by p_elliott

I agree and for the life of me why did Campari (sp) built a $50 million distilliary and did not build a bottleing facility? Due to an out dated contract with Pernod Ricard?

It was probably a mutually agreed upon stipulation of the sale. Campari had one less big thing to worry about in the short term and Pernod retained work for their Arkansas facility.

There's plenty of room in Lawrenceburg, so if it makes fiscal sense Campari will do it when they are able contractually.

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