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  1. #1
    Advanced Taster
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    Absolutely Fantastic 1960s Era Film on Old Fitzgerald Decanter Design

    Wow, what a fantastic time capsule! Ran across this during the week, and was slack jawed watching it. How did everyone's favorite whiskey company go about designing their decanters in the 1960s? Watch this to find out.

    This film has something for everyone. A 1960's leading edge design firm, a sun deck full of the best that SW had to offer, old school craftsmanship, early focus groups, a 1960s liquor store shelf, and of course some Old Fitz itself!

    http://vimeo.com/12861872

    Hope you guys enjoy this one as much as I did. Only $6.70!!!
    Steve
    "Rye whiskey, rye whiskey, rye whiskey I cry. If a tree don't fall on me, I'll live till I die" - Tex Ritter

  2. #2
    Virtuoso
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    Feb 2011
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    Can't wait to sit down and watch this nice find

  3. #3
    Bourbonian of the Year 2002 and Guru
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    Sep 1999
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    Chicago
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    Re: Absolutely Fantastic 1960s Era Film on Old Fitzgerald Decanter Design

    Very cool. Thanks for posting it.

    Raymond Loewy designed several decanters for Old Forester during that same period.

  4. #4
    Disciple
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    Chicagoland, Illinois
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    1,627

    Re: Absolutely Fantastic 1960s Era Film on Old Fitzgerald Decanter Design

    Thanks fussychicken, nice gem...why SB as long as it has been around and repetitive as it can be, still never gets old.
    Thad

    BTOTY-2011

  5. #5
    Connoisseur
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    Jan 2010
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    Seattle
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    625

    Re: Absolutely Fantastic 1960s Era Film on Old Fitzgerald Decanter Design

    Bravo Mr. Landor! We can still appreciate all of your hard work today. Cheers to the orginal Mad Men.



    Great link fussychicken. Thanks for sharing.

  6. #6
    Guru
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    Livonia, MI
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    2,075

    Re: Absolutely Fantastic 1960s Era Film on Old Fitzgerald Decanter Design

    Great link! Thanks for posting.

    I loved the $6.70 for a bottle of bourbon.

  7. #7
    Guru
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    Aug 2002
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    Re: Absolutely Fantastic 1960s Era Film on Old Fitzgerald Decanter Design

    Wonderful find!

    Love the stereotypical 1960s score, the Mad Med look, a really tall male employee Francis Mair head designer with a short Walter Landor, and a really tall lady customer seen with a much with a shorter guy, machinist on a lathe with a silk neck scarf and long sleeves....disaster waiting to happen, a minority hiring firm. Don't drop ashes on the paper! Cigs, joe and bourbon. I like the cut glass decanter.
    The short depth shelves in the store just look wrong with all of that product. Walter Landor, what a sophisticated aristocratic voice, somewhat English accented...interesting:

    http://www.landor.com/index.cfm?do=a...rlandor&bhcp=1

    (9 July 1913 – 9 June 1995)

    "Walter Landor, the son of prominent German architect Fritz Landauer, was born in Munich on July 9, 1913."

    He moved to England for schooling and started a design firm. He met a guy from the California College of Arts and Crafts in Oakland who invited him to teach and he moved to the U.S. in 1945.

    Still a major design firm today:
    http://www.landor.com/

    Smirnoff among numerous others.
    Last edited by Jono; 10-17-2011 at 21:14.

  8. #8
    Guru
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    Napoleon, MI
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    Re: Absolutely Fantastic 1960s Era Film on Old Fitzgerald Decanter Design

    Very good.
    A fun and interesting watch.
    ovh

  9. #9
    Bourbonian of the Year 2002 and Guru
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    Sep 1999
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    Chicago
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    Re: Absolutely Fantastic 1960s Era Film on Old Fitzgerald Decanter Design

    Quote Originally Posted by OscarV View Post
    Very good.
    A fun and interesting watch.
    And that was a premium price. Standard bourbons were $1 to $1.50 less.

  10. #10
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    Re: Absolutely Fantastic 1960s Era Film on Old Fitzgerald Decanter Design

    Today, this kind of design is all CAD software driven and the models are produced by machine from the program...hardly any human touch necessary...like almost all consumer products these days. Kind of sad to see the craftsmen, drafters, machinists etc. replaced but that is progress of a sort.

 

 

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