Last night timd and I went to a big Beam event downtown here in Dallas. It was hosted at a rather trendy nightclub, full of pretty neon lights
They had all the Beam brands out for you to taste the small batch collection, Laphroaig, Canadian Club, el Tosoro tequila, Maker's, Sauza, Thatcher's liqueurs, Courvoisier, Skinny Girl. Each table also featured a brand ambassador or master distiller, as well as a few other high ups from the company.
Anyway, the most fun part of all this was the Throwdown Challenge, a blind nosing of 8 spirits. They were:
Canadian Club sherry cask
You are given 60 seconds to place them all correctly on a branded mat by aroma and color only! Happy to say I nailed it on the first try. I was apparently also the first person that night to accomplish it!
My prize was a 2L barrel signed by all the distillery reps present, including Fred Noe! And that was just the beginning of the night!