Actually, I think the Sazerac rye managed to slip out from under the covers quite awhile before the others did (it was being mentioned in publications nearly a year before the public release of all three). At that time, the writers spoke of it as a product to be released "sometime in the future". I don't think it was bottled yet; they may have been tasting samples directly from the barrel for all I know. Anyway, it wasn't I who was expressing "outrage"; I was only pointing out how passionately some members felt. Frankly, I feel everyone on the forum's missed the boat on the how WELL the three whiskey's were packaged for bourbon enthusiasts, especially new ones. Having a wheat bourbon, a rye bourbon, and a full rye, all in essentially identical packaging, all at similar (and advanced) age, all at the exact same reasonable price, and ALL AT THE SAME PROOF invites just the sort of comparisons a bourbonhead would WANT a "newbie" to make. A set of all three (isn't it cute that they all just happen to come in cases of three bottles?) makes an outstanding gift for someone starting out on the learning trail. Heck, maybe BT should package them up as a "right of passage" gift for twenty-one-year-olds.
By the way, I've recently come upon some examples that have, shall we say, lessened my conviction that Bottled-In-Bond is any kind of quality indicator. I decided to fill a small shelf with Heaven Hill bottlings. Heaven Hill makes some of the most outstanding bourbon available, but it bottles it as Evan Williams and Elijah Craig, and sells it to marketers who bottle in under many other names. For some reason, what it bottles under its own name is far below that quality. Your own company used to do the same thing, with just about all of your bourbons being far higher quality that regular Ancient Age. Beam does it, too. What is this, some kind of weird bourbon tradition? Anyway, for those outside of Kentucky who may not be familiar with them, there are about half a dozen different bottlings of Heaven Hill, three of which are 100-proof Bottled-in-Bond, and all of which are as close to awful as I can remember ever tasting. So now I'll agree that BIB doesn't necessarily mean good, and maybe the public perception is the result of that; but it still seems like that perception has been intentionally induced by the bourbonmakers.
We are very much looking forward to Friday.