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Thread: Four Roses Rye

  1. #11
    Bourbonian of the Year 2002 and Guru
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    Re: Four Roses Rye

    Quote Originally Posted by White Dog View Post
    People seem to love pointing this out, and while it may be true, do you see it going backwards anytime soon? I do not.

    Producers: Expand your Rye production!!!
    Not backwards, necessarily, but the point of the 'small base' observation is that we could quickly go from too little rye to too much, which might seem like a win for consumers in the short run (lower prices) but could result in the industry declaring the rye revival a bust.

    Most of the rye revival is still tied to the cocktails movement, which is if nothing else omnivorous, which means it doesn't generate a lot of volume. Right now rye is small but growing and profitable. A good way to fuck that up would be to overproduce, not withstanding White Dog's commitment to drink all they can make.

    It wouldn't surprise me if Four Roses has some experiments in the works and has maybe laid down a batch or two of rye, on a test not commercial scale.

    Although Four Roses should be very profitable, since such a high percentage of their output is sold as premium products, the distillery itself is still inhibited by its contractual obligations to Diageo. We have no way of knowing how much of their production that is, but it's clearly a meaningful percentage, and contract production is always low margin.

    Also, much like Maker's Mark, when you can sell every drop you make, year in and year out, and are operating at or near capacity, as I assume Four Roses is, then you have very little incentive to try something else. Look at MM. When they finally did try something else it was a finish, not a new whiskey that would take distillery resources.

    It certainly seems reasonable to suppose that the natural next step for Four Roses would be a straight rye. They've taken bourbon about as far as it can go.
    Last edited by cowdery; 11-12-2011 at 14:18.

  2. #12
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    Re: Four Roses Rye

    Quote Originally Posted by cowdery View Post
    It certainly seems reasonable to suppose that the natural next step for Four Roses would be a straight rye. They've taken bourbon about as far as it can go.
    Chuck,
    I certainly hope that Kirin will take that next step because I think Rutledge would make a really fantastic Four Roses Rye!!

    Ray in Atlanta

  3. #13
    Bourbonian of the Year 2002 and Guru
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    Re: Four Roses Rye

    Quote Originally Posted by HRay View Post
    Chuck,
    I certainly hope that Kirin will take that next step because I think Rutledge would make a really fantastic Four Roses Rye!!

    Ray in Atlanta
    Agreed only not limited to Rutledge. Four Roses has a very deep bench.

  4. #14
    Advanced Taster
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    Re: Four Roses Rye

    Four Roses may certainly have laid down some rye, but according to Jim they haven't even touched going there. He doesn't have the go ahead yet. They want to be in all 50 states and expand their core lines first before they take that on. I think they'd make a hell of a rye. Then imagine if you make a number of different recipes (with the yeast strains) with the rye. Tremendous options.

 

 

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