Red Stag available Downunder... sort of!

[camduncan]

Jim Beam Australia have announced that the Australian version of Red Stag - Black Cherry will be available from next week, just in time for the christmas buying frenzy. Australia will see a reduced proof product at 60 abv (30%).
I've heard unconfirmed rumours that Beam are trying to go head-to-head with Wild Turkey's American Honey which has been the only bourbon based liquor on the Australian market for some years. It's also rumoured that Black Cherry will be strongly marketed to the Aussie female drinking population.