George Dickel: Diageo's red headed step child.

[jmpyle]

I like George Dickel. I like it a lot. I find the No. 12 to be one of the best whiskey values on the planet. So can someone that is perhaps more aware of the whys inform me how Diageo can leave Dickel off of its website? I've written the company now 3 times with no response. How is this possible that one of the oldest American Whiskey brands gets not play, no push, and no love from the company that owns it?

[sku]

I raised a similar issue last fall; the discussion might be of interest to you:

http://www.straightbourbon.com/forum...ad.php?t=14603

[CaptainQ]

Just had the old No. 12 tonight. Very good whiskey, especially for the price.

[Brisko]

I love it, but I'd just as soon they leave it alone. You want it to be priced like Lagavulin is now?

[jmpyle]

Brisko, I certainly don't want it priced out the wazoo, but I'd like to see them doing something with the brand. Actually, quite honestly I'm just pissed they aren't putting it on their website. Bulleit and other others are right there. It's unreal when you think about it.

And Sku, thanks as always. Will check it out. I did a search before posting, but I clearly overlooked this one. Thanks.

[nor02lei]

Brisko, I certainly don't want it priced out the wazoo, but I'd like to see them doing something with the brand.

Me to Jason, like releasing an unfiltered higher proof brand for instance.

Leif

[White Dog]

Since when has Diageo ever done anything for the connoisseur? They're one of the most bottom-line driven companies you'll ever come across.

[jmpyle]

Since when has Diageo ever done anything for the connoisseur? They're one of the most bottom-line driven companies you'll ever come across.

Boy isn't that the truth.

[ebo]

Dickel 12 is a mainstay in my house. I agree that it is one of the best values to be had.

[Josh]

Sku started a similar thread a while back: http://www.straightbourbon.com/forum...ad.php?t=14603