And they are not sheep for drinking Beam Rye, but rather the problem is that the industry does not give them better options. Who on this forum would prefer Beam Rye to Pikesville or Ritt? But unfortunately, Heaven Hill is number 2, to Beam's number 1.
Also, I never once called anyone an idiot. You used that term.
Also, I have praised Turkey Rye and Ritt plenty of times on this forum.
The other problem is no other company came in to really supply the bottom-shelf Rye market, except for Beam. That may be the case, but it is lamentable.
Some people on this site are big apologists for Beam. I am not one.
Last edited by White Dog; 12-12-2011 at 18:48.
Rye is a slightly premium group given the above $15 entry point (at least where I am) - but among the Rye choices, Beam is priced (and tastes like) the bottom shelf.
It's easily $4-5 less than any other competitor (20%-25% less) which, lets face it, in this economy is a difference maker. Beam prices & positions their Rye (and some of their other products) at the bottom of the tier, and expects it to be consumed by folks with a "bottom shelf" mindset. That doesn't mean they don't have premium/super-premium products, because as we all know they do... but JB Rye isn't one of them.
If I wanted to steer someone to the best experience, JB Rye won't be on the list.
We don't get flack for dogging on Jack Daniels or Crown Royal (category/market leaders). Why the grousing over dogging on JB Rye or Old Overcoat? They simply aren't very good.
I'm sure there are plenty of people who enjoy it as a mixer - and I'd bet that the vast majority of the JB Rye sales go to bars/restaurant by significant margin - than are sold off the shelf. But if you need a rye for making drinks, and you aren't discriminating, you'll buy the cheapest one - and JB Rye wins that battle hands-down. That's where the sales come from - not from people trying to have a "good rye experience." Nothing wrong with that, either - I buy generic Kahlua, Baileys, Midori, etc. all the time - because I can't tell the difference, and don't care because I'm mixing them - and primarily because they are MUCH cheaper.
That's the niche JB Rye fills... not for the person searching for the quintessential inexpensive Rye!
Last edited by timd; 12-12-2011 at 19:42.
Let me throw myself under the bus for a moment. Excluding Jim Beam Rye would be like me excluding all of the 95%+ers.
No, Jim Beam isn't a glorious whiskey... But it's okay, readily available, and really inexpensive. As an example of the whiskey craft, it's probably better than their white label. As Chuck pointed out, it maintained the rye market when only a select few were drinking rye.
Jim Beam rye was the first rye I tried, followed by RRR90. And you know? I actually knew that I liked rye when I tried the beam- even though it isn't the best.
The major problem with Beam rye is that its a bit thin. And that isn't really a problem to the inexperienced drinker.
I think Jim Beam gets flack for the same reason that JD and CR do. The same reason that I have given maker's so much crap in the past.
If someone is curious about whiskey, it's easy to walk into a liquor store and buy a bottle. Anywhere in the country, and just about anywhere in the world where American whiskey is sold, the rye on the shelf will be Beam Rye. Nobody needs to come here and be steered to the ubiquitous bottom-shelvers; that is something Beam and Co. are pros at doing themselves. People come here to learn about how to go about finding the good buys they've never heard of. Anyone can spend $10 for the juice in the plastic bottle, but places like this forum can help someone find the step up in quality for the step up in price in the $20 range and beyond.
Last edited by AaronWF; 12-13-2011 at 11:55.
"A man comes from the dust and in the dust he will end-- In the meantime it is good to drink whiskey."
"Every bottle is its own learning experience." -- Sensei Ox-sama