Breakout Premium Rye

[Josh]

Breakout Premium Rye has just appeared on the Michigan list and there is no info about it online. Anybody heard of this stuff? About $40 a bottle, distributed by General, who also distributes WT, B-F HH and Redemption.

[StraightBoston]

Just found it in two stores in Massachusetts this weekend, along with a cousin in the same-shaped bottle called Jailers Tennessee Whiskey(!)

The bottler is called Tennessee Distilling Company from Pewaukee, WI (which seems a little geographically schizophrenic?) A Google search turned up this link:

http://www.linkedin.com/pub/ernie-bl...ger/1b/2a8/3ba

but no other web presence.

[Josh]

Just found it in two stores in Massachusetts this weekend, along with a cousin in the same-shaped bottle called Jailers Tennessee Whiskey(!)

The bottler is called Tennessee Distilling Company from Pewaukee, WI (which seems a little geographically schizophrenic?) A Google search turned up this link:

http://www.linkedin.com/pub/ernie-bl...ger/1b/2a8/3ba

but no other web presence.

Thanks a lot Kevin! Ernie Blockburger, that sounds like the name of a Rodney Dangerfield movie character.

rodney_dangerfield.jpg

[fishnbowljoe]

Thanks a lot Kevin! Ernie Blockburger, that sounds like the name of a Rodney Dangerfield movie character.

Now that's funny. I don't care who you are. Nice one Josh.

[sku]

These are in California too: Breakout 8 year old rye and Jailers Tennessee Whiskey. I wrote to Mr. Blockburger to try and find out more.

[T Comp]

Hmmm...let's see... calls itself a vertically integrated company (not an MBA so I had to look that up) in a three tier system industry (so how vertically integrated can you be) that also proclaims it "produces", creates, and markets its own alcohol beverage brands". Or...benefit of the doubt, in their use of the transitive verb "produces" tdmv (their definition may vary) but isn't that covered by creates?

[leebo]

Anymore info on this?

[Restaurant man]

Tasted em both. Unknown origins for the whiskey. Owned by capital brands. Juice is nothing to write home about. Low proof (for my tastes) but still kind of hot tasting. I'm passing on the free bottle they gave me. Sorry, no offense, just not my cup of tea

[cowdery]

http://www.prnewswire.com/news-relea...144417735.html

Dave Scheurich, who formerly ran Woodford Reserve, is involved. Sounds very much like Lincoln Henderson and Angels Envy. As with Henderson, obvious assumption is that it's BF juice, Jack Daniel's in this case. I doubt it. And I did hear a rumor that Diageo sold some Dickel as bulk recently. Nothing is confirmed.

[StraightBoston]

http://www.prnewswire.com/news-relea...144417735.html

Dave Scheurich, who formerly ran Woodford Reserve, is involved. Sounds very much like Lincoln Henderson and Angels Envy. As with Henderson, obvious assumption is that it's BF juice, Jack Daniel's in this case. I doubt it. And I did hear a rumor that Diageo sold some Dickel as bulk recently. Nothing is confirmed.

I tasted the Jailers at Julio's in March -- I'd have bet it was Dickel juice.