I receive an email today from Candy Charters of Buffalo Trace. Here is the news.


For Immediate Release

BUFFALO TRACE DISTILLERY NAMED BRAND INNOVATOR OF THE YEAR FOR 2012 BY
WHISKY MAGAZINE
MASTER DISTILLER EMERITUS ELMER T. LEE ALSO NAMED AMBASSADOR OF THE YEAR

FRANKFORT, FRANKLIN COUNTY, KY (Jan. 12, 2012) – Buffalo Trace Distillery capped off 2011 with two prestigious wins from Whisky Magazine at its annual Icons of Whisky America 2012 luncheon held late last year in Louisville, Ky. Buffalo Trace was named “American Whisky Brand Innovator of the Year” for its single oak project, and Elmer T. Lee was named “American Whisky Ambassador of the Year.” The event honored American distilleries and their work over the past year.
The judges named Buffalo Trace Distillery “American Whisky Brand Innovator of the Year” for its single oak project bourbon, which was described as “remarkable…. will eventually give more knowledge about how whiskey and wood interact together over time.” The Single Oak Project is an intensive project undertaken by the Distillery which examines different variables that affect taste, in hopes of creating the “holy grail” of bourbon.
Elmer T. Lee, named the “American Whisky Ambassador of the Year,” was described by the judges from Whisky Magazine as “92 years old, but still going strong, he has spent years promoting bourbon while not seeking the spotlight for himself. Still, he picks the casks personally for the whiskey released under his name.”
Buffalo Trace Distillery will go on to compete in these two categories against distilleries from around the world. The world winners will be announced at Whisky Magazine’s World Whiskies Awards to be held in London, England in March.
For more information on the Icons of the Industry awards visit the Whisky Magazine website at: http://www.whiskymag.com/awards/icons_of_whisky/2012/ For more information on Buffalo Trace’s award-winning Single Oak Project, visit www.singleoakproject.com.

About Buffalo Trace Distillery
Buffalo Trace Distillery is a family-owned company based in Frankfort, Franklin County, Kentucky. The distillery's rich distilling tradition dates back to 1787 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational distillery producing bourbon, rye and vodka on site and is listed on the National Register of Historic Places. The Distillery has won seven distillery titles since 2000 from such notable publications as Whisky Magazine, Malt Advocate Magazine and Wine Enthusiast Magazine. It was named Whisky Magazine 2010 World Icons of Whisky “Whisky Visitor Attraction of the Year.” Buffalo Trace Distillery has also garnered more than 200 awards for its wide range of premium whiskies. To learn more about Buffalo Trace Distillery visit www.buffalotrace.com. To download images from Buffalo Trace Distillery visit www.buffalotracemediakit.com.

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