I was a little surprised to see that Jim Beam has launched its latest flavored bourbons under the Red Stag brand. Red Stag was, after all, created for a cherry-flavored bourbon. Red, you know, like cherries.

Now if the honey and cinnamon products were cherry with honey (which sounds awful), or cherry with cinnamon (which sound pretty good), it would make sense. But shouldn't they be Gold Stag and Brown Stag respectively? If 'brown' sounds too pedestrian, how about Hot Stag? That would fly off the shelves.