It has all the marketing tools for a mark-up: fancy cardboard tube, BIB on label and Single Barrel on label and limited release status to boot!
I passed up a WTAS today and noticed there were three more scattered around in different areas of the store. It was priced at $89.99.
PVW 23 for $280.
Since Harlen said the 23 still had some SW juice, it was tempting, but after some obnoxious consternation and contemplation, I passed. Figure I'll keep the powder dry for this year's Four Roses LE releases. And yet my drama queen side wants someone to tell me I made a big mistake.
BarrelChar!!! Go spend your money on some real SW whiskey! If you don't you'll wake up in the middle of the night, sweating, and wonder if you've really tasted the true thing.
(even though I'm doing as you did, saving my $ for the 4R products)
"this hobby is supposed to be fun. When it stops being fun, check yourself, because you're doing it wrong." Charles Cowdery
I passed on an EC18 distilled in 1982 for $79. I grabbed the '99 rare breed (on sale for $36) instead.
YES YES, that is what I want to hear!!! Well, I still have my minis of the true old school, tax-stamped SW, so until I can until I can give Harlen & Julian the sodium pentathol truth serum, that'll have to do.
That store was also doing a tasting of Woodford Double Oaked. Granted, Brown-Forman isn't exactly a heavy hitter, but this was absolutely vile, hideous bourbon. Huge cloying aspartame-like sweetness upfront and an nauseating bitter, sour finish. It was as close to an "F" as bourbon gets, and I wouldn't have taken a bottle if they gave it to me for free. Needed a full bottle of water just to remove the taste. Grade-A nightmare fuel.
Last edited by LostBottle; 04-26-2012 at 20:27.
But if I start releasing honest reviews, I'll never enjoy the constant flow of free samples, gift bottles and comped tickets to gala whiskey events! And frankly, that's a price I'm not willing to pay. It's smarter to give almost everything a "B" or better and just rehash a bunch of fluffy industry press releases.
In fact, allow me to restate my review: "I just received this sample yesterday and tasted it last night. I really enjoy it. It’s richer and creamier than the standard Woodford Reserve. Smooth too, with a kiss of sweetness to it." Wait, no scratch that. Here is my super-duper final rewrite: "I am hard pressed to pick a favorite, but ultimately I think Double Oaked is a slight improvement over an already fine whiskey. A-."
Damnit, turns out I just plagiarized twice. As you can see, I'm not cut out for the kind of ferocious integrity required for the business of professional whiskey criticism.
In all seriousness, it's dreadful, overpriced releases like Double Oaked that give me a greater appreciation for the brutal honesty and expert palates of the writers at LA Whiskey Society, especially Sku. His notes on this poison were dead-on.
Last edited by BarrelChar; 04-27-2012 at 02:14.