Michter's Distillery, Inc. DSP-PA-17 Schaefferstown, PA.
Until Wednesday Feb. 14th, 1990, Michter's was "The whiskey that warmed the revolution."
When the shortage of rye improves (presumably meaning there is more 4 YO aged rye available), they'll bring back WTR 101. So, for this to happen, WT needed to ramp up rye production back in 2009 in order to meet this increased demand they correctly expected to see if WTR 101 has a shot of being re-introduced in 2013 (as I'm understanding that they weren't producing enough rye in 2008 in order to meet current demand for WTR 101 in 2012).
So, is my thinking completely off, or does anybody know if WT did in fact increase rye production in 2009? Also, if the production halt is supposed to be temporary, why wasn't the initial statement that WT was bringing out WTR 81 just until they could get sufficient rye stocks to support both products? Sure seems like they created a lot of confusion for such a simple explanation.
Never ask a man if he is from Virginia. If he is, he'll tell you. If he isn't, you don't want to embarass him.
Is he referring ONLY to bottling (vs. distilling)? If it's bottling, that makes sense - but I wish he would address the distilling questions: did they up the creation of rye in the past few years?
Sounds like hogwash to me - this makes far too much business sense for them to back peddle in to 101 in 12 months (or whatever) given all the other factors...
Just my $.02, but WT has never been good about bringing back GOOD products they've dropped... I'm stocking up for the millennium.
I've probably said too much on this thread already, but I'm glad I'm not the only one scratching my head.
"We don't have enough of our product to go around, so we're going to divert the existing stock into a watered down version instead of just allocating."
I guess "give 'em the bird" isn't just a marketing slogan, it's a brand management strategy, too.
The changeover to 81 proof certainly frosts my ass too but it is what is is...a well strategized and most probably focus group tested business decision. And you can't expect the Russell's as the highest of brand spokespersons to bite the hand that feeds them. I'm sure they loved doing the finger routine as much as we did .
WT Rye has been below radar even within whatever Rye renaissance has happened. The few stores here that carry it have the same bottles as they did 5 years ago while Ritt and Templeton flew off the shelf. The majority of American whiskey drinkers don't know or care that Wild Turkey made a 101 proof Rye. If Templeton can be a wildly popular allocated Rye at 80 proof...why not Wild Turkey. Most spirits are at 80 proof and unless the macro whiskey world experiences what happened in the beer world is there any need for them to consider enthusiast wishes on lower to mid shelf products. Sad but true...and maybe too, in spite of all the strategy, it will work out as good as (ri)1 did for Beam .
LOL!!! We will see the WT101 new production on the shelf right after they ship the new release of RR101....
"The most futile and disastrous day seems well spent when it is reviewed through the blue, fragrant smoke of a Havana Cigar"
All right, I'm going to stop with the now.
Life's too short, and there's too much good whiskey within reach.