WT Rye 81 proof?!

[Neat]

One, Janice's message, as compared to Jodi's, shows how this board directly affects the industry. I'm sure there was a bit of a flurry at Campari America this week as the directive went out to answer all WT 101 rye inquiries thusly. Congratulations! You all are players.

OMG! OMG! OMG! i'm a playa! i'm a PLAYA!

[Neat]

You beat me to it. Same question. MM is every where and Inever see a dent in it's allocation on store shelves.

same here. when something is allocated in texas (ritt bib for example, or weller 12), i don't see them on the shelves from time to time. the weller 12 - we get more than other areas of the country but most stores won't have handles. even the really small stores here ALWAYS have MM.

[White Dog]

I've never seen anything but an abundance of MM both at on and off-premise establishments.

[soad]

I've never seen anything but an abundance of MM both at on and off-premise establishments.

I think your local store owner would like to get 20 bottles a week (for example) from the distributor but only gets 17 because it is on allocation. The consumer will not notice it, but the owner would say that his stock of MM is thinner than he would like.

[ethangsmith]

FWIW, my stash.........

[Phil T]

FWIW, my stash.........

Nice. What's the price in PA? $17.25 here in Ohio

[cowdery]

Chuck - that MM has been on allocation for the past 25 years is interesting given that it seems plentiful. Have they just been very good with the logistics?

That's why I keep making the point that all 'shortage' means is that the distillery can't deliver as much as people order and when a customer says "we want X" they answer, "you can have Y." That doesn't mean the product is suddenly going to disappear at retail. Do people, knowing how it works, sometimes order more than they want in hopes of getting the amount they really want? Of course they do. Do retailers and distributors sometimes 'stock up,' much as consumers do? Of course they do.

I would never suggest that people need to understand the booze business in order to enjoy booze but if you choose to comment on the business, it helps to know how it really works.

[ethangsmith]

Nice. What's the price in PA? $17.25 here in Ohio

Was on sale for $17.99 a bottle, now it's back up to the regular $19.99 if you can find it.

[callmeox]

Nice. What's the price in PA? $17.25 here in Ohio

17.10 in my county.

Ohio sets base price that doesn't include local taxes, so the price can vary from county to county depending on the county tax rate.

[mosugoji64]

That's why I keep making the point that all 'shortage' means is that the distillery can't deliver as much as people order and when a customer says "we want X" they answer, "you can have Y." That doesn't mean the product is suddenly going to disappear at retail. Do people, knowing how it works, sometimes order more than they want in hopes of getting the amount they really want? Of course they do. Do retailers and distributors sometimes 'stock up,' much as consumers do? Of course they do.

I would never suggest that people need to understand the booze business in order to enjoy booze but if you choose to comment on the business, it helps to know how it really works.

Thanks for the reply. I'm sure that clears up a lot of confusion for many people here. I think many of us try to understand the business, but it is different enough in some aspects that terminology and strategy don't directly translate from other business models. We appreciate the insight!