Thanks for the reply. I'm sure that clears up a lot of confusion for many people here. I think many of us try to understand the business, but it is different enough in some aspects that terminology and strategy don't directly translate from other business models. We appreciate the insight!
The aging cycle and its effect on production planning and, hence, sales planning is one big oddity. So is the legally-mandated three-tier distribution system and, probably, the intense and oddly state-specific regulatory environment. Federal law usually tries to ensure a consistent national market, but does just the opposite with alcohol.