Quote Originally Posted by Brisko View Post
So do you think it would it replace the current product, then? Because I can't see them having three ryes in the stable.
Yes, it will replace the current product but it won't really be a new product itself, just a new label consistent with the new family look.

WT doesn't have any control over this, but my guess is that distributors are steering what 101 Rye they have toward the on-premise customers. That's because a liquor store will usually let you back in after you've been gone for awhile but a bar might not.