Unless it goes on sale or I buy a bunch of different stuff approaching a case (they give you a case discount including mixed cases), I probably won't be trying this anytime soon. When you can get comparably proofed Pikesville or Beam rye for less than half of this price, I'm just not a believer that this will be twice as good.
Last edited by boneuphtoner; 04-04-2012 at 06:48.
Pikesville FTW!! Love that stuff!!
If you have anything Michter's or Pennco and would like to sell it or share it with me, please let me know.
While this sucks, it's no different than potato chips and candy bars shrinking in serving size at the same price point.
"Clears up her head with bourbon/Cause beer is so suburban/And declasse for what it's worth"
Saw this today at a local store too. Same price as the 101. The packaging looks similar to their new styles too.
"this hobby is supposed to be fun. When it stops being fun, check yourself, because you're doing it wrong." Charles Cowdery
I think you can count on it that when the 101 rye reappears, it will be in new packaging and at a higher price.
Col. Charles K. "Crotchety" Cowdery
"Whiskey Don't Keep."
Including the RR, there are three. Whether in new label or returning old label (2013), you have 81, 101, & RR.
And Kevin is spot on with the label. It's all about the "Rye" not about the proof-- in direct contrast to the bourbons where the 81 and the 101 are quite prominent.
I guess "give 'em the bird" isn't just a marketing slogan, it's a brand management strategy, too.