It's not hoarding it's hedging against inflation. After all, bourbon is never going to be this cheap again.
Then again, the business seems to run in cycles. Bourbon gets popular, prices go up and ages go down, the trendy crowd moves on to the next fad, demand drops, and we get a glut on our hands. Prices fall, ages rise, then it gets popular again.
Oh no! You have walked into the slavering fangs of a lurking grue!